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Tutorial: How to Add Anchor Links in Emails

Beefree team
Beefree team
May 22, 2020
Tutorial: How to Add Anchor Links in Emails
Tutorial: How to Add Anchor Links in Emails

Do you use HTML anchor links in your email campaigns? Anchor links in email are incredibly useful for newsletters that are long and content-rich. They give your subscribers a chance to quickly scroll down and directly skip to where they want to read. And when your emails are easier to navigate, your readers are more likely to stick around and take in the entire message. Let’s take a look at exactly how anchor links can help your marketing and what you need to do to use them.

Anchor links in email are incredibly useful for newsletters that are long and content-rich. They give your subscribers a chance to quickly scroll down and directly skip to where they want to read.

Getting started

Now that you're familiar with the concept of anchor links in emails, let's walk you through how to add them in the BEE editor. Open up the free BEE email editor to follow along.

Step 1: Build the email

To start, we'll recreate the Lenny email in BEE. The header is simple: Using a basic one-column design, drag in the Lenny image and add the text (in Courier) beneath it. Next, drag in a four-column structure to arrange the top anchors.

lenny anchor links in email

Continue to add text and images to recreate the header, intro and first story.

lenny email

Afterformattingthe color of the text, get ready to add the links.

lenny anchor links in email

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What makes anchor links a game-changer for email newsletters?
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