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Your Go-To Guide For Ecommerce Email Marketing Campaigns

Dalila Bonomi
Dalila Bonomi
Sep 3, 2019
Your Go-To Guide For Ecommerce Email Marketing Campaigns
Your Go-To Guide For Ecommerce Email Marketing Campaigns

Originally published on September 3, 2019. Last updated October 8, 2021.Establishing your ecommerce business in the digital world is overwhelming due to the sheer number of moving parts and channels. The good news is you don’t have to be everywhere at once. Strategically focusing on one communication channel allows you to create genuine connections and stand out from the crowd.Email marketing is the best marketing channel to convert ecommerce website visitors into customers because it’s relatively inexpensive and used by every generation, including internet-savvy Gen Z and millennials.Recent data from Barilliance states that nearly 18% of businesses with email marketing campaigns achieved ROIs over $70 per every $1 invested.How can your business achieve these insane ROIs? Start by creating the best customer experience. A well-planned email sequence builds trust with your customers and encourages repeat buys.Let’s start with some basics to learn how to best connect with your customers.

What is ecommerce email marketing?

Ecommerce email marketing is a marketing strategy that uses emails to guide potential customers through the buying process. This type of marketing is all about building relationships and inspiring customer loyalty to increase repeat purchases.Ecommerce email marketing includes both promotional emails (new products, offers/discounts) and transactional emails (abandoned cart, receipt of payment, shipping confirmation).Creating email campaigns builds brand loyalty by opening an exclusive line of communication to email subscribers. Unlike social media or other public advertising platforms, email adds a personal touch. Be sure to implement these email design best practices when creating your ecommerce email series:

  • Personalize
  • Offer exclusive discounts to returning customers
  • A/B test
  • Optimize for mobile
  • Create a referral program
  • Ask for reviews and feedback
  • Notify customers when missing items are back in stock
  • Follow up on leads
  • Track which emails are most responsive
  • Include an unsubscribe option

 These ecommerce email templates take best practices into consideration. Customize them to align with your brand identity.So far so good? Let’s tackle these top tips to gain some serious customer traction with your ecommerce email sequence.

Best tips to leverage your ecommerce email marketing 

The email address has become our de-facto digital passport and a powerful marketing tool. When used correctly, it allows businesses to build long lasting relationships with their most loyal customers.When it comes to designing your own ecommerce email campaign, create a solid sequence with the following best practices in mind.

1. Establish your brand identity

Your ecommerce brand identity is your business personality. It’s how your customers perceive your business and the impression it makes and carries across your customer base.When forming your visual brand identity think about:

  • Name and taglines: Define your acronyms and consistent terminology for your brand.
  • Images: Optimize your images and make sure to find balance between images and text.
  • Email and web domains: Develop and stick to consistent layouts. Will your customers recognize your brand across all types of content?
  • Colors: Implement a color scheme for your emails and keep those brand colors consistent across all content. 
  • Fonts: Consider the nature of your business and decide on a web-safe font.

Establishing your brand identity with a trusted logo, consistent fonts/colors and an inviting email address will ensure that customers open your emails. The consistency gives a reputable first impression. It builds credibility and trust for a long term relationship with those customers.

2. Use each email as an opportunity to engage

Remember that every email you send is an opportunity to engage with your customer base. But it’s not solely about the campaigns themselves, there are other points of contact that will help you engage and connect further with your customers such as:

  • Newsletters
  • Appointment confirmations
  • Receipts 

Add more emails to your collection—develop a structured marketing calendar and a strong welcome series to get started. Make sure to automate them to make your life easier. When there are so many ways to connect with customers, it’s best to establish a sturdy system so there’s less on your plate day-to-day.Then, be sure to build your email list with opt-in opportunities and free offers to incentivize your customers. This will build loyalty and strengthen your connection with them.

3. Adopt a mobile-first approach

Think mobile first: bigger buttons, bigger text, simple message structure and responsive layout. Plenty of emails in your inbox unfortunately aren't optimized for mobile, so make sure to use a design tool that ensures you’re creating email campaigns that render correctly.Massimo Arrigoni, CEO of BEE explains:

“We need to think of our customers first having a mobile experience of our email messages, and then, maybe, a desktop one. That’s what “mobile-first” means: defaulting to mobile: thinking of a mobile user before any other user. And flipping the User Experience table in favor of a mobile experience has a far-reaching impact on email design, web design, online store checkout design, etc.”

4. Design uncluttered, focused messages

Nowadays, attention spans are super short. Customers browse through their inbox at the speed of light to quickly access the information they need or what’s interesting to them.Because of this, it’s best to keep email messages (optimized for both mobile and desktop) focused, clearcut and uncluttered with minimal topics. Best practice is to have only one call to action. If you need to use multiple call-to-actions, make sure those different sections of the email are visually separated using plenty of white space, different background colors and full-width images.

5. Choose the right design tools

Decide on the design tools that work best for your ecommerce business. For email design, BEE Pro offers an extensive collection of ecommerce templates to build from or use as inspiration for your email sequence.If you need graphics for your business, you can DIY or outsource through a trusted platform like Canva or Adobe Photoshop.

6. Design with the email client in mind

Creating emails that render correctly is essential to a successful email marketing strategy. Develop emails with the email client in mind. What does that mean? Well, take a look at your customer base and find out which email clients they’re coming from. Are the majority from Gmail or Outlook? Maybe they’re coming from Apple. Study up on which email client the majority of your customers use and then design emails following the best practices for that specific email client.

7. Include email elements that intrigue your target audience 

Insert new elements into your emails like GIF animations and even live content like countdown timers and dynamic maps. Make sure the first frame of your email is something that your target audience will get excited about. Try new elements, track results and get creative.

8. Make it modular

Creating a modular design system means making sure each touchpoint is replaceable without requiring other parts of the system to be significantly modified. This goes for both your ecommerce email marketing campaign and the specific functionalities that drive your entire ecommerce business.Modular design principles:

  • Each part of a system, be it an email message, a service, a job function, landing page, or anything else must have a clearly defined purpose. 
  • Redundant parts should be removed, except where they improve the resilience or scalability of the system. In regards to email, this refers to having too many emails in your sequence or even overusing specific email design elements.
  • If any part of the system fails or needs to be updated, it should be easy to alter or replace without affecting the other parts of the system.
  • Think mechanics; all cars, computers, machines are modular systems.

Your emails and the other systems that make up your ecommerce business should present a modular design to simplify your processes and drive more sales.

9. Elevate your email marketing strategy with landing pages

Ecommerce business landing pages are great opportunities to drive traffic and conversions. These are where people will opt-in to your mailing list, so be sure to create opt-in forms and make them easily visible to visiting customers.Along with visibility, make sure to include your landing page links in your social media bios. A link in bio needs to stay up to date with your latest deals or products. Know your domain, social media handles, payment portals and be able to easily provide them to your customers when needed. Also, focus on optimizing your landing pages, shopping carts and checkout pages. Everything must acknowledge the mobile-first reality.Your landing pages could include anything that would attract your customers like free downloads, content, ebooks, or coupons. When crafting the landing page itself, draw from some of these ideas:

  • Provide a single page that is an easy portal to promotions, payments, shopping, booking, social media, and virtually anything else
  • Mobile responsiveness and one-page design
  • No-code resources
  • Always use the ‘Keep it Simple’ principle. Less is often more. If you aren’t sure you need it, you probably don’t

Pro tip: A content management system (CMS) like Wordpress is often overkill for a simple, small business

10. Scale your ecommerce business

Know when to outsource. Do you need to embed payment portals or use a platform for proposals or invoices? What accounting platforms will make your life easier? Research to see what services are best for your type of business.With email, use a professional ESP like ActiveCampaign or Mailchimp. And again, know what email clients your customers are using.

11. Maintain customer engagement

It’s important to continually nurture your client base through fluid communication. Customer resource management (CRM) is a next-level tool for managing client opportunities. Salesforce and Hubspot are great for these needs. These tools are usually not leveraged until a business reaches a certain level, but they are invaluable in maintaining customer engagement.With email, it’s best to track your email engagement metrics to better nurture your customer relationships. This will allow you to understand what design and content changes that need to better connect with your customers to ultimately boost conversion rates.

12. Integrate tools and automate emails

Your workflow is important. From email to payment platforms, your tools need to work in tandem. As an ecommerce business, if you accept bookings make sure the following work together:

  • Website
  • Scheduling
  • Payments
  • Calendar
  • Accounting
  • Email Service Provider

If you sell products or services as an ecommerce business, make sure these work together:

  • Website
  • Shopping cart
  • Shipping services
  • Payments
  • Accounting
  • Email Service Provider

With email, automation is a big time-saver. Set up trigger emails to automatically send when customers take (or don’t take) certain actions that your emails or website intends them to. If your tools don’t create a seamless process for you, then there are changes to be made.

13. Bonus Tips

While this long laundry list of best practices might seem intimidating, setting things in place now will ultimately help you thrive long term.Along with getting your processes in place, don’t forget about your clients. Nurture those relationships by engaging through interesting “greenfield” content.Develop a long term engagement funnel, through several different channels. With that, remember the more you automate emails, the better:

  • Template your invoices, emails and other content
  • Have opt-ins in your emails and on your website for:
  • Educational/informational resources
  • Workshops, events and newsletters
  • Special promotions
  • Make sure your funnels are modular. Be able to replace an email or business tool without breaking the sequence of your automation.
  • Personalize and automate your emails with merge tags

7 email types all ecommerce brands should have (with relevant examples) 

Before you get down to the nitty-gritty of designing each email, you need to have an overall strategy for your ecommerce email marketing. Part of that strategy includes defining the types of emails you want to include and mapping out the order in which you’ll send them. From welcome emails for new customers to sales emails for longtime customers, here are 7 of the best ecommerce email marketing examples you’ll want to use:

Welcome email

As an ecommerce business, it’s crucial to recognize customers that have opted in to receiving your emails — so when a new customer signs up, thank them and provide something of value to begin building a connection.Tip: A good welcome email series should thank the customer for signing up and lay out the next steps, such as setting up an account, finishing an order or giving a $10-off welcome coupon like Bulk Bookstore does here. Relevant template:welcome email template

Use this template in Beefree!

Use this template in Beefree!

Abandoned cart email

Each year, customers abandon approximately $4.6 trillion worth of merchandise. Send an abandoned cart email to help reel customers into a confirmed purchase. Customers often accidentally abandon their carts due to external interruptions or website difficulties. A great abandoned cart email will give them a nudge in the right direction.Tip: Include these elements in your abandoned cart email:

  • “Don’t forget me” note
  • Discount code/Free shipping
  • Specifics on what was left in the cart
  • CTA button with link to website 
  • “You might also like…” section
  • Support team contact information

Relevant template:abandoned cart email template

Use this template in Beefree!

Use this template in Beefree!

Win-back email

Win-back your website visitors with this browsing products template. Similar to abandoned cart emails, browsing product emails are sent after customers browse your website but don’t place any items in their cart. Often overlooked, the browse abandonment emails actually bring in better results than the abandoned cart email. In fact, since visitors don’t need to place items in their cart to fall into this category, the pool of people you can target with these emails will be much larger.Tip: A browsing product email should display:

  • Products the customer was looking at 
  • Coupons or discount codes that apply to those products
  • Thank you note for stopping by
  • Invitation to continue shopping 
  • A “You might also like…” section  

Relevant template: win-back email template

Use this template in Beefree!

Use this template in Beefree!

Order confirmation email

Once your customer makes an order, you need to send them a confirmation email that says thank you, lists the products they bought and explains any next steps (“You’ll receive an email when your order ships” or “Please leave us a review”). This email provides a lot of valuable information to your customers.Tip: It should include all of the personal information the customer gave you (shipping address, payment method, etc.) so they are able to let you know if any info is incorrect. Also, use this email to add an extra section at the bottom of the email that recommends other products your customer would love based on their recent purchase.Relevant template:order confirmation email template

Use this template in Beefree!

Use this template in Beefree!

Shipping confirmation email

After your customer has ordered their product and it’s set to ship a few days later, you will need to notify them that their package is on the way.Tip: A shipping confirmation email should include:

  • The estimated delivery date
  • A receipt listing what was included in the purchase 
  • A tracking number 

Throw a promo code into this email too. This will play on customer excitement and anticipation of what’s to arrive. In this state, they’re likely to purchase more from you.Relevant template:shipping confirmation email template

Use this template in Beefree!

Use this template in Beefree!

Promo code email

Give out those deals. A promo code email is a valuable ecommerce email because it reels customers in with a discount code. This is an effective move — 68% of consumers say they are more willing to shop somewhere that provides promos and coupons. It generates customer loyalty.Tip: With your promo code email, make sure to:

  • Personalize your promotions 
  • Include the discount in the subject line 
  • Keep the code short and sweet (“50TODAY” instead of “MYT-567-XB-002”). 

Relevant template:promo code email template

Use this template in Beefree!

Use this template in Beefree!

Survey email

Reaching out to your customers to ask them for feedback on your product or service is the best way to improve your email marketing for ecommerce. Surveys share deeper insights into customer needs and will let you in on goals or pain points. There’s always room for improvement and your survey email is the perfect way to open that door to this type of communication and feedback.Tip: Be sure to keep the survey short and include a discount code to incentivize customers to take your survey.Relevant template: survey email template

Use this template in Beefree!

Use this template in Beefree!

How can ecommerce businesses design great emails? (Expert Advice)

In addition to using these ecommerce templates to increase customer engagement, take note of this advice from these ecommerce email experts.

The experts

Samar OwaisEmail conversion strategist and copywriter for SaaS and ecommerce businessesHillel BergEmail marketing consultant for ecommerce businesses

The pro-tips

Peek at reviews“Look at your competitors’ one and five star reviews.” Analyze where they are succeeding and where they might be falling short. Search for gaps so you can leverage what customers are missing from other brands and use that information in your email marketing. -SOCustomize to the time periodThink about what is going on in your demographic to jump on more situational targeted emails. For example, “A Canadian coat brand made a retargeting email saying ‘this storm is coming’.” This will help keep your brand top of mind since you are being punctual with your email sends to keep up with current events and happenings. -HBStep back and focus on the overall email experienceDon’t send the same cookie cutter emails—focus on creating a story. “Run through your customers’ thought process the moment they land on your website. With your first-time buyer set expectations. Second-time buyers, treat more like a friend.” Hone in on what you want your customers to do and what your next moves are if they don’t do what you want them to do. This will help you craft your story. -SOFocus in on browsing customersSend emails to users that abandon searching on your website rather than your typical abandon cart email. “Abandoned browse emails convert more than abandoned cart ones.” Track customers that click in to look at products further, maybe they are looking at the colors or sizes you have available. Send emails including those products that sparked the customers’ interests but never added to their cart.-HBCreate conversational email copyThink of your subject lines and email copy as a conversation you’re having with your customers. Email is a communication tool, so make it human. “‘50% off, two days only,’ how can you turn that into a conversation? Imagine you’re talking with a good friend when creating your email copy.” -SOPersonalize after the purchaseSend more personalized emails after customers purchase a specific item. Give them a list of items that may work well with what they’ve already purchased. Sending a simple, “Here’s what you can pair your purchase with,” email will drive more sales. -HB

Design your ecommerce email marketing campaign with BEE Pro

You’ve got a great product or service to sell, and the world needs to know about it. Try these email marketing tips and take advantage of BEE’s ecommerce email template collection. Customize your ecommerce email sequence to match your brand personality and design directly in mobile view to ensure your emails render perfectly on all devices. Cultivate ongoing customer engagement that increases conversions with your ecommerce email marketing campaign.

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Let’s get into it.  

#1. Unique, tailored experiences 

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, “We faced the challenge of connecting meaningfully with an audience that expects more than one-size-fits-all communication.” 

When we speak about crafting tailored emails we mean going beyond the recipient's first name in the subject line. We’re talking about optimizing your entire email strategy to design multi-stage touchpoints to nurture leads across the customer lifecycle. As well as, leveraging data to send hyper-personalized, relevant, and engaging emails that feel less like a broadcast message and more like a conversation. 

Many are using AI machine learning algorithms and AI automation to analyze customer interactions, past purchases, browsing habits, website visits, and even social media behavior to curate engaging email content that resonates deeply with the real-time needs of recipients.

For PetLab Co this looked like including content such as an individual’s pet health history or product usage timelines. Damian Grabarzyk expands, “This approach transformed the conversion rate and strengthened customer loyalty. As we look ahead, I see brands in 2025 moving beyond generic personalization to adopt strategies that make customers feel truly understood and valued.”

On the other hand, many are leaning into user-generated content (UGC) for crafting tailored experiences. Customers today are more likely to trust the opinions of peers over branded messages. UGC like customer reviews, testimonials, videos, and photos are the best form of social proof depicting real people using and benefitting from your products or services. 

We see the benefits of using both AI and UGC to get the most out of your email conversions ;). 

#2. AI tools as an addition, not a substitution

Experts at NordPass state, "AI-powered content generation tools are not here to replace email copywriters and marketers. These tools make us more efficient. The smarter the tool is, the better equipped we are to create high-performing email content that drives results." 

AI tools can support us by significantly enhancing the speed, precision, and effectiveness of your emails. For instance while traditionally A/B testing has required a lot of time to analyze small variations with AI you quickly implement and test multiple email elements and make adjustments based on real-time engagement data. There are AI algorithms that can even predict which variations are most likely to resonate with different audience segments, leading to more accurate targeting and faster optimization.

In short, AI tools are revolutionizing the way we craft and optimize our email’s deliverability. There are many different types of AI solutions so we suggest finding the right one for your needs. 

#3. Even more transparency around data

With AI continuing to rise, folks are more and more concerned about where their data is going. That’s where zero-party data collection becomes a key strategy in email marketing, allowing you to gather data directly from customers rather than relying on third-party sources. 

Zero-party data includes information that consumers willingly share, such as preferences, interests, and purchase intentions. This data is often collected through surveys, preference centers, quizzes, or interactive content and is highly valuable because it is shared explicitly, ensuring accuracy and deeper personalization without privacy concerns associated with third-party tracking.

As privacy regulations tighten, zero-party data will empower you to deliver hyper-personalized email experiences while respecting user privacy. This approach will help you build trust, as customers feel more in control of their data, and you gain insights that lead to more relevant and engaging email content.

#4. The death of static emails

With attention span getting shorter day after day, digest-format emails are expected to rise in popularity in 2025. Presenting email content in an easy-to-scan, organized, and minimalistic layout will surely help deliver the most relevant information in a fraction of the time. 

Additionally, interactive emails will allow recipients to directly engage within the email without having to visit a landing page or website. Interactive elements like product carousels, polls, and quizzes create a dynamic experience that keeps subscribers engaged, especially in visually driven industries like fashion brands

So what now? 

You’ve heard these strategies before, but now it’s time to actually put them into action. The brands that win at email marketing in 2025 won’t just be sending emails—they’ll be creating experiences. Whether it’s hyper-personalized content, AI-driven efficiency, zero-party data collection, or interactive emails that break the mold, the key is to stay ahead of the curve.

So, what’s the first strategy you’ll finally implement? Your inbox (and your audience) are waiting.

How to Leverage Email Campaigns to Gather Sincere Product Reviews

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What do customers think about your brand’s products? The best way to find out is to ask them directly, which you can do via strategic email campaigns.

Email makes gathering authentic product reviews quick and easy. By collecting sincere feedback, you can build trust, increase sales, boost loyalty, and innovate product improvements. 

That said, requesting reviews via email requires precise timing, personalized messaging, and lots of engagement optimizations. But don’t worry—we’ll walk you through some key steps to create email campaigns that deliver the valuable feedback you need.

Why product reviews matter

Product reviews do more than confirm that you're meeting customers’ needs. Sincere feedback drives loyalty and sales, offers valuable customer insights, and helps you develop a strategic product development roadmap.

  • Fosters customer loyalty: Requesting and listening to feedback makes your customers feel valued and heard. It demonstrates that you prioritize customer satisfaction, which helps you build stronger, long-term relationships. Review requests also act as re-engagement emails by starting new conversations with customers.
  • Increases sales: Social proof drives sales. According to a recent survey by Power Reviews, 90% of potential customers use online reviews to make purchasing decisions. In fact, reviews have more influence over purchasing decisions than product prices. Turning product reviews into customer testimonials and encouraging reviews on third-party sites can significantly boost sales.
Image sourced from powerreviews.com
  • Builds Customer 360 insights: Customer feedback delivers insights into customer needs and sentiments, enriching Customer 360. Exactly what is Customer 360? It’s a unified, 360-degree view of customer data. It empowers you to tailor products and customer experiences to meet individual needs and preferences. 
  • Drives product improvements: Sincere customer feedback reveals what target customers like/dislike about your products. It provides key insight into their value, functionality, and usability, unlocking large-scale development opportunities.

How to create an email campaign to collect product reviews

Want to unlock the power of product reviews? Let’s explore how to create email campaigns that encourage customers to share their feedback.

Segment your audience

Like promotional emails, product review requests shouldn’t be sent to every subscriber.

If subscribers haven’t had the chance to try your product, product review requests will feel irrelevant and may trigger unsubscriptions. So, only send review email requests to customers recently trying your product.

You can do this by segmenting your email list based on where customers are in the buying cycle. Target loyal customers, recent purchasers, and first-time buyers with tailored email campaigns. This ensures that you’re sending emails to customers most likely to respond with insightful feedback.

Write a compelling email subject line

According to Superoffice, 33% of people open an email based on the subject line. 

Image sourced from superoffice.com

To get the click-through rates you want, your email subject lines should be personalized, relevant, and engaging. Here are some examples:

  • Did you love [product]? Or hate it? Let us know!
  • We value your opinion — help us improve!
  • We want YOU to help us make our product better!
  • Up for a discount? Share your feedback for 10% off! 

Learn more > Tips for writing open worthy subject lines.

Optimize for customer engagement

A successful email marketing strategy relies on customer engagement. Here are some key email elements you need to encourage interactions.

  • An attractive email design: With the right layout, color scheme, typography, and images, you ensure easy readability and promote interaction. Use these engagement-boosting email design best practices to help you create a design that boosts conversion rates.
  • Gratitude and value: Thank customers for reading the email and explaining why their feedback is so important. Also, consider including a personalized Gmail email signature with your content details to build trust and encourage customers to engage with your review request. 
  • Personalized, relevant content: Personalized email content motivates engagement. Use customer data platform (CDP) data to tailor messages to individual customers. What is a CDP? It’s a centralized platform that collects and unifies customer information, building comprehensive customer profiles. 
  • Incentives: Offering a small discount can motivate customers to leave reviews, especially first-time buyers. That said, incentives can (sometimes) generate insincere reviews, so stress the importance of honesty. 
  • A strong call-to-action (CTA): Your CTA should direct readers straight to the reviews submission page. Use clear CTAs with bold buttons and typography to make it stand out.
  • Mobile responsiveness: If your emails are slow to load or don’t display correctly on mobile devices, your bounce rate will spike. Leverage solutions that offer advanced mobile optimization features — such as Beefree— to create responsive emails every single time.

Ask specific, concise questions

Complex, drawn-out questions that are too open-ended can disengage customers. So, get straight to the point with concise, direct questions. Here are some examples:

  • What did you think of [specific product feature]?
  • How often do you use our product?
  • What are your favorite/least favorite features?
  • How likely are you to recommend this product?
  • What could we do to improve our product?

Use a mixture of closed and open-ended questions to increase your chances of receiving meaningful responses.

Make it easy to respond

The easier it is for customers to leave a review, the more responses you’ll receive. So, make the process as seamless and convenient as possible. One way to do this is with survey emails.

Email surveys have high response rates. They can be completed within the email with minimal effort, which is a big plus for busy customers. And, they can generate a wealth of quantitative data and metrics that are quick to analyze, leading to faster improvements. BeeFree has an extensive collection of email survey templates to suit every need.

For longer review requests, include a CTA that directly links to the review submission page. Review forms should use simple, clear language, be optimized for mobile, and have a progress bar. 

You could even provide your telephone contact details to allow customers to leave a review via telephone. It’s the preferred communication method for 55% of Baby Boomers according to Hubspot, so it’s worth considering. 

Leverage small business telephone services from Vonage to access call center capabilities like virtual receptionists and CRM integrations, streamlining processes.

Also consider directing customers to leave reviews on popular review sites, such as Google and Amazon.

Optimize email timings

If you send product review requests too early, there’s a chance your customers won’t have tried your product yet. But if you send them too late, your customer might have forgotten their experience. 

So, when’s the best time to request reviews? 

Aim to send review requests within 7-14 days post-purchase. This gives customers a chance to try the product a few times, leading to more sincere, meaningful reviews. Plan for seasonal surges such as Black Friday and incorporate them into your schedules.

Key takeaways

Do email campaigns work for gathering valuable product reviews that drive improvements, boost trust, and increase sales and loyalty? 

Absolutely — but they need to be strategic.

To generate sincere reviews and valuable data, ensure your marketing emails are personalized, engaging, and optimized for convenience. And, use email list segmentation and marketing automation to ensure they’re sent to the right customers at the right time.

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