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Your Go-To Guide For Ecommerce Email Marketing Campaigns

Dalila Bonomi
Dalila Bonomi
Sep 3, 2019
Your Go-To Guide For Ecommerce Email Marketing Campaigns
Your Go-To Guide For Ecommerce Email Marketing Campaigns

Originally published on September 3, 2019. Last updated October 8, 2021.Establishing your ecommerce business in the digital world is overwhelming due to the sheer number of moving parts and channels. The good news is you don’t have to be everywhere at once. Strategically focusing on one communication channel allows you to create genuine connections and stand out from the crowd.Email marketing is the best marketing channel to convert ecommerce website visitors into customers because it’s relatively inexpensive and used by every generation, including internet-savvy Gen Z and millennials.Recent data from Barilliance states that nearly 18% of businesses with email marketing campaigns achieved ROIs over $70 per every $1 invested.How can your business achieve these insane ROIs? Start by creating the best customer experience. A well-planned email sequence builds trust with your customers and encourages repeat buys.Let’s start with some basics to learn how to best connect with your customers.

What is ecommerce email marketing?

Ecommerce email marketing is a marketing strategy that uses emails to guide potential customers through the buying process. This type of marketing is all about building relationships and inspiring customer loyalty to increase repeat purchases.Ecommerce email marketing includes both promotional emails (new products, offers/discounts) and transactional emails (abandoned cart, receipt of payment, shipping confirmation).Creating email campaigns builds brand loyalty by opening an exclusive line of communication to email subscribers. Unlike social media or other public advertising platforms, email adds a personal touch. Be sure to implement these email design best practices when creating your ecommerce email series:

  • Personalize
  • Offer exclusive discounts to returning customers
  • A/B test
  • Optimize for mobile
  • Create a referral program
  • Ask for reviews and feedback
  • Notify customers when missing items are back in stock
  • Follow up on leads
  • Track which emails are most responsive
  • Include an unsubscribe option

 These ecommerce email templates take best practices into consideration. Customize them to align with your brand identity.So far so good? Let’s tackle these top tips to gain some serious customer traction with your ecommerce email sequence.

Best tips to leverage your ecommerce email marketing 

The email address has become our de-facto digital passport and a powerful marketing tool. When used correctly, it allows businesses to build long lasting relationships with their most loyal customers.When it comes to designing your own ecommerce email campaign, create a solid sequence with the following best practices in mind.

1. Establish your brand identity

Your ecommerce brand identity is your business personality. It’s how your customers perceive your business and the impression it makes and carries across your customer base.When forming your visual brand identity think about:

  • Name and taglines: Define your acronyms and consistent terminology for your brand.
  • Images: Optimize your images and make sure to find balance between images and text.
  • Email and web domains: Develop and stick to consistent layouts. Will your customers recognize your brand across all types of content?
  • Colors: Implement a color scheme for your emails and keep those brand colors consistent across all content. 
  • Fonts: Consider the nature of your business and decide on a web-safe font.

Establishing your brand identity with a trusted logo, consistent fonts/colors and an inviting email address will ensure that customers open your emails. The consistency gives a reputable first impression. It builds credibility and trust for a long term relationship with those customers.

2. Use each email as an opportunity to engage

Remember that every email you send is an opportunity to engage with your customer base. But it’s not solely about the campaigns themselves, there are other points of contact that will help you engage and connect further with your customers such as:

  • Newsletters
  • Appointment confirmations
  • Receipts 

Add more emails to your collection—develop a structured marketing calendar and a strong welcome series to get started. Make sure to automate them to make your life easier. When there are so many ways to connect with customers, it’s best to establish a sturdy system so there’s less on your plate day-to-day.Then, be sure to build your email list with opt-in opportunities and free offers to incentivize your customers. This will build loyalty and strengthen your connection with them.

3. Adopt a mobile-first approach

Think mobile first: bigger buttons, bigger text, simple message structure and responsive layout. Plenty of emails in your inbox unfortunately aren't optimized for mobile, so make sure to use a design tool that ensures you’re creating email campaigns that render correctly.Massimo Arrigoni, CEO of BEE explains:

“We need to think of our customers first having a mobile experience of our email messages, and then, maybe, a desktop one. That’s what “mobile-first” means: defaulting to mobile: thinking of a mobile user before any other user. And flipping the User Experience table in favor of a mobile experience has a far-reaching impact on email design, web design, online store checkout design, etc.”

4. Design uncluttered, focused messages

Nowadays, attention spans are super short. Customers browse through their inbox at the speed of light to quickly access the information they need or what’s interesting to them.Because of this, it’s best to keep email messages (optimized for both mobile and desktop) focused, clearcut and uncluttered with minimal topics. Best practice is to have only one call to action. If you need to use multiple call-to-actions, make sure those different sections of the email are visually separated using plenty of white space, different background colors and full-width images.

5. Choose the right design tools

Decide on the design tools that work best for your ecommerce business. For email design, BEE Pro offers an extensive collection of ecommerce templates to build from or use as inspiration for your email sequence.If you need graphics for your business, you can DIY or outsource through a trusted platform like Canva or Adobe Photoshop.

6. Design with the email client in mind

Creating emails that render correctly is essential to a successful email marketing strategy. Develop emails with the email client in mind. What does that mean? Well, take a look at your customer base and find out which email clients they’re coming from. Are the majority from Gmail or Outlook? Maybe they’re coming from Apple. Study up on which email client the majority of your customers use and then design emails following the best practices for that specific email client.

7. Include email elements that intrigue your target audience 

Insert new elements into your emails like GIF animations and even live content like countdown timers and dynamic maps. Make sure the first frame of your email is something that your target audience will get excited about. Try new elements, track results and get creative.

8. Make it modular

Creating a modular design system means making sure each touchpoint is replaceable without requiring other parts of the system to be significantly modified. This goes for both your ecommerce email marketing campaign and the specific functionalities that drive your entire ecommerce business.Modular design principles:

  • Each part of a system, be it an email message, a service, a job function, landing page, or anything else must have a clearly defined purpose. 
  • Redundant parts should be removed, except where they improve the resilience or scalability of the system. In regards to email, this refers to having too many emails in your sequence or even overusing specific email design elements.
  • If any part of the system fails or needs to be updated, it should be easy to alter or replace without affecting the other parts of the system.
  • Think mechanics; all cars, computers, machines are modular systems.

Your emails and the other systems that make up your ecommerce business should present a modular design to simplify your processes and drive more sales.

9. Elevate your email marketing strategy with landing pages

Ecommerce business landing pages are great opportunities to drive traffic and conversions. These are where people will opt-in to your mailing list, so be sure to create opt-in forms and make them easily visible to visiting customers.Along with visibility, make sure to include your landing page links in your social media bios. A link in bio needs to stay up to date with your latest deals or products. Know your domain, social media handles, payment portals and be able to easily provide them to your customers when needed. Also, focus on optimizing your landing pages, shopping carts and checkout pages. Everything must acknowledge the mobile-first reality.Your landing pages could include anything that would attract your customers like free downloads, content, ebooks, or coupons. When crafting the landing page itself, draw from some of these ideas:

  • Provide a single page that is an easy portal to promotions, payments, shopping, booking, social media, and virtually anything else
  • Mobile responsiveness and one-page design
  • No-code resources
  • Always use the ‘Keep it Simple’ principle. Less is often more. If you aren’t sure you need it, you probably don’t

Pro tip: A content management system (CMS) like Wordpress is often overkill for a simple, small business

10. Scale your ecommerce business

Know when to outsource. Do you need to embed payment portals or use a platform for proposals or invoices? What accounting platforms will make your life easier? Research to see what services are best for your type of business.With email, use a professional ESP like ActiveCampaign or Mailchimp. And again, know what email clients your customers are using.

11. Maintain customer engagement

It’s important to continually nurture your client base through fluid communication. Customer resource management (CRM) is a next-level tool for managing client opportunities. Salesforce and Hubspot are great for these needs. These tools are usually not leveraged until a business reaches a certain level, but they are invaluable in maintaining customer engagement.With email, it’s best to track your email engagement metrics to better nurture your customer relationships. This will allow you to understand what design and content changes that need to better connect with your customers to ultimately boost conversion rates.

12. Integrate tools and automate emails

Your workflow is important. From email to payment platforms, your tools need to work in tandem. As an ecommerce business, if you accept bookings make sure the following work together:

  • Website
  • Scheduling
  • Payments
  • Calendar
  • Accounting
  • Email Service Provider

If you sell products or services as an ecommerce business, make sure these work together:

  • Website
  • Shopping cart
  • Shipping services
  • Payments
  • Accounting
  • Email Service Provider

With email, automation is a big time-saver. Set up trigger emails to automatically send when customers take (or don’t take) certain actions that your emails or website intends them to. If your tools don’t create a seamless process for you, then there are changes to be made.

13. Bonus Tips

While this long laundry list of best practices might seem intimidating, setting things in place now will ultimately help you thrive long term.Along with getting your processes in place, don’t forget about your clients. Nurture those relationships by engaging through interesting “greenfield” content.Develop a long term engagement funnel, through several different channels. With that, remember the more you automate emails, the better:

  • Template your invoices, emails and other content
  • Have opt-ins in your emails and on your website for:
  • Educational/informational resources
  • Workshops, events and newsletters
  • Special promotions
  • Make sure your funnels are modular. Be able to replace an email or business tool without breaking the sequence of your automation.
  • Personalize and automate your emails with merge tags

7 email types all ecommerce brands should have (with relevant examples) 

Before you get down to the nitty-gritty of designing each email, you need to have an overall strategy for your ecommerce email marketing. Part of that strategy includes defining the types of emails you want to include and mapping out the order in which you’ll send them. From welcome emails for new customers to sales emails for longtime customers, here are 7 of the best ecommerce email marketing examples you’ll want to use:

Welcome email

As an ecommerce business, it’s crucial to recognize customers that have opted in to receiving your emails — so when a new customer signs up, thank them and provide something of value to begin building a connection.Tip: A good welcome email series should thank the customer for signing up and lay out the next steps, such as setting up an account, finishing an order or giving a $10-off welcome coupon like Bulk Bookstore does here. Relevant template:welcome email template

Use this template in Beefree!

Use this template in Beefree!

Abandoned cart email

Each year, customers abandon approximately $4.6 trillion worth of merchandise. Send an abandoned cart email to help reel customers into a confirmed purchase. Customers often accidentally abandon their carts due to external interruptions or website difficulties. A great abandoned cart email will give them a nudge in the right direction.Tip: Include these elements in your abandoned cart email:

  • “Don’t forget me” note
  • Discount code/Free shipping
  • Specifics on what was left in the cart
  • CTA button with link to website 
  • “You might also like…” section
  • Support team contact information

Relevant template:abandoned cart email template

Use this template in Beefree!

Use this template in Beefree!

Win-back email

Win-back your website visitors with this browsing products template. Similar to abandoned cart emails, browsing product emails are sent after customers browse your website but don’t place any items in their cart. Often overlooked, the browse abandonment emails actually bring in better results than the abandoned cart email. In fact, since visitors don’t need to place items in their cart to fall into this category, the pool of people you can target with these emails will be much larger.Tip: A browsing product email should display:

  • Products the customer was looking at 
  • Coupons or discount codes that apply to those products
  • Thank you note for stopping by
  • Invitation to continue shopping 
  • A “You might also like…” section  

Relevant template: win-back email template

Use this template in Beefree!

Use this template in Beefree!

Order confirmation email

Once your customer makes an order, you need to send them a confirmation email that says thank you, lists the products they bought and explains any next steps (“You’ll receive an email when your order ships” or “Please leave us a review”). This email provides a lot of valuable information to your customers.Tip: It should include all of the personal information the customer gave you (shipping address, payment method, etc.) so they are able to let you know if any info is incorrect. Also, use this email to add an extra section at the bottom of the email that recommends other products your customer would love based on their recent purchase.Relevant template:order confirmation email template

Use this template in Beefree!

Use this template in Beefree!

Shipping confirmation email

After your customer has ordered their product and it’s set to ship a few days later, you will need to notify them that their package is on the way.Tip: A shipping confirmation email should include:

  • The estimated delivery date
  • A receipt listing what was included in the purchase 
  • A tracking number 

Throw a promo code into this email too. This will play on customer excitement and anticipation of what’s to arrive. In this state, they’re likely to purchase more from you.Relevant template:shipping confirmation email template

Use this template in Beefree!

Use this template in Beefree!

Promo code email

Give out those deals. A promo code email is a valuable ecommerce email because it reels customers in with a discount code. This is an effective move — 68% of consumers say they are more willing to shop somewhere that provides promos and coupons. It generates customer loyalty.Tip: With your promo code email, make sure to:

  • Personalize your promotions 
  • Include the discount in the subject line 
  • Keep the code short and sweet (“50TODAY” instead of “MYT-567-XB-002”). 

Relevant template:promo code email template

Use this template in Beefree!

Use this template in Beefree!

Survey email

Reaching out to your customers to ask them for feedback on your product or service is the best way to improve your email marketing for ecommerce. Surveys share deeper insights into customer needs and will let you in on goals or pain points. There’s always room for improvement and your survey email is the perfect way to open that door to this type of communication and feedback.Tip: Be sure to keep the survey short and include a discount code to incentivize customers to take your survey.Relevant template: survey email template

Use this template in Beefree!

Use this template in Beefree!

How can ecommerce businesses design great emails? (Expert Advice)

In addition to using these ecommerce templates to increase customer engagement, take note of this advice from these ecommerce email experts.

The experts

Samar OwaisEmail conversion strategist and copywriter for SaaS and ecommerce businessesHillel BergEmail marketing consultant for ecommerce businesses

The pro-tips

Peek at reviews“Look at your competitors’ one and five star reviews.” Analyze where they are succeeding and where they might be falling short. Search for gaps so you can leverage what customers are missing from other brands and use that information in your email marketing. -SOCustomize to the time periodThink about what is going on in your demographic to jump on more situational targeted emails. For example, “A Canadian coat brand made a retargeting email saying ‘this storm is coming’.” This will help keep your brand top of mind since you are being punctual with your email sends to keep up with current events and happenings. -HBStep back and focus on the overall email experienceDon’t send the same cookie cutter emails—focus on creating a story. “Run through your customers’ thought process the moment they land on your website. With your first-time buyer set expectations. Second-time buyers, treat more like a friend.” Hone in on what you want your customers to do and what your next moves are if they don’t do what you want them to do. This will help you craft your story. -SOFocus in on browsing customersSend emails to users that abandon searching on your website rather than your typical abandon cart email. “Abandoned browse emails convert more than abandoned cart ones.” Track customers that click in to look at products further, maybe they are looking at the colors or sizes you have available. Send emails including those products that sparked the customers’ interests but never added to their cart.-HBCreate conversational email copyThink of your subject lines and email copy as a conversation you’re having with your customers. Email is a communication tool, so make it human. “‘50% off, two days only,’ how can you turn that into a conversation? Imagine you’re talking with a good friend when creating your email copy.” -SOPersonalize after the purchaseSend more personalized emails after customers purchase a specific item. Give them a list of items that may work well with what they’ve already purchased. Sending a simple, “Here’s what you can pair your purchase with,” email will drive more sales. -HB

Design your ecommerce email marketing campaign with BEE Pro

You’ve got a great product or service to sell, and the world needs to know about it. Try these email marketing tips and take advantage of BEE’s ecommerce email template collection. Customize your ecommerce email sequence to match your brand personality and design directly in mobile view to ensure your emails render perfectly on all devices. Cultivate ongoing customer engagement that increases conversions with your ecommerce email marketing campaign.

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If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely hit a wall with its native email editor. Whether you’re a nonprofit, a growing SaaS company, or an enterprise with multiple brands, the common complaint is the same:

"Pardot is just way too restrictive for our needs."

"The collaboration part just isn’t happening smoothly. It is too hard to involve writers and designers effectively."

 "It isn’t like we were doing anything overly creative—it just doesn’t give us the flexibility we needed."

Let’s face it: as powerful as Pardot is on the automation side, its design capabilities often fall short. And Salesforce doesn’t seem in a rush to improve them. If you’ve been trying to get more from your marketing emails—faster, better, more on-brand—it’s time to consider a better way.

Beefree isn’t a replacement. It’s the perfect addition to your workflow

The good news is that you don’t have to abandon Pardot. It is excellent at what it’s built for—automation, CRM integration, lead scoring, and financial compliance. 

But when it comes to design and collaboration, the limitations start to pile up. Whether it’s because of its clunky editor, lack of customization, or the time spent fixing buttons and web fonts (insert eye roll). 

Pairing Beefree with Pardot doesn’t just improve how your emails look, it transforms how your team works. This pair is especially perfect for: 

  • Healthcare & Financial Services: where compliance and approvals are non-negotiable.
  • SaaS, Consumer Brands, and Professional Services: where keeping brand consistency across touchpoints is critical.
  • Higher Ed, Manufacturing, Real Estate: where teams juggle multiple departments, audiences, and localizations.
  • Nonprofits: where lean teams need to move fast 

Teams from all walks of life all come to Beefree looking for the same thing: a fast and flexible email design solution that seamlessly integrates with their tech stack (without slowing their team down).

(source)

From chaos to control: Why teams choose Beefree

Now that you know what Beefree is, it’s time to talk about how it can help. 

When email production feels scattered (we’re talking files everywhere, last-minute edits, branding inconsistencies), it’s not just frustrating, it’s risky. It opens the door to real mistakes: off-brand messaging, broken layouts, missed approvals, or worse, emails that get flagged for non-compliance.   

1. Keeps your team organized with Workspaces

Instead of one cluttered space where everyone shares the same templates and folders, Workspaces allows you to manage email assets across brands, departments, and regions in unique environments. 

  • Create separation without silos: Marketing ops can manage everything in one platform, while individual teams work independently within their own workspace. It’s the best of both worlds.
  • Prevent cross-team mixups: With workspace-specific templates and permissions, there’s no risk of someone accidentally launching a healthcare email from the real estate workspace.

2. Allows you to move faster without sacrificing brand integrity

Beefree empowers teams to scale production while keeping every email perfectly on-brand.

  • Style Kits: Automatically apply your brand’s fonts, colors, and design settings to every email in a workspace
  • Saved Rows: Save your most-used content blocks (like hero sections, testimonials, or product features) and reuse them across campaigns.
  • Synced Rows: Make a global update, like changing your holiday promo footer or legal disclaimer, and Beefree automatically applies it to every email using that row. 

3. Helps you catch mistakes before they go live

Beefree helps your team build error-resistant emails with features designed to catch issues before they go live. 

  • Smart check: Beefree’s Smart Check automatically checks your designs and alerts you of any red flags, such as missing links, heavy images, and large HTML files, so you can fix them before they cost you. 
  • Built-in approval flows: Ensure the right eyes are on every email. No more chasing approvals in Slack or email threads.

Learn more about sending error-free emails with Beefree: https://beefree.io/blog/error-free-emails-beefree

4. One click export from Beefree to Pardot

With Beefree’s native Pardot integration, your team can export emails with confidence. What you see in Beefree is exactly what your audience gets in Pardot. No weird spacing. No layout issues. No surprises.

Real results: How USC Marshall scaled campaign production with Beefree

In 2020, Dwayne Rice, Senior Associate Director of CRM Management at USC Marshall, was juggling comms for 11 graduate programs. Each had its own drip campaigns, deadlines, and unique audiences.

“I needed an efficient process to crank out emails,” he said.“But Pardot’s editor was slowing us down.”

By switching to Beefree, Dwayne’s team was able to build reusable templates and modular elements—cutting production time and removing the need for third-party vendors.

“Beefree has enabled us to create content efficiently enough to bring multiple processes in-house and discontinue relationships with several vendors, saving time and money.”— Dwayne Rice, USC Marshall

Read the full case study

Stop letting Pardot’s email builder hold you back

From higher ed to healthcare, SaaS to nonprofits—teams across industries are making the switch to Beefree not to replace Pardot, but to complete it. With Beefree you can:

  • Design polished, responsive emails in minutes
  • Collaborate seamlessly with writers, designers, and stakeholders
  • Export to Pardot with full confidence

Start building better emails for Pardot today — Try Beefree for free

Or if you're a non-profit, apply for a $1,000 annual credit!

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Frequently asked questions about using Beefree with Pardot

1. How does Beefree integrate with Pardot?

Beefree serves as an external email design tool that integrates seamlessly with Pardot. Users can design emails in Beefree and export them directly to Pardot as new templates or update existing ones. This integration streamlines the email creation process by allowing for more flexible and visually appealing designs than Pardot's native editor.

2. Does Beefree provide analytics for email performance?

Beefree focuses primarily on email design and does not offer built-in analytics. However, once emails are exported to Pardot, users can leverage Pardot's robust analytics and reporting tools to track performance metrics such as open rates, click-through rates, and conversion rates.

3. How does Beefree enhance email design capabilities for Pardot users?

Beefree offers a no-code, drag-and-drop email builder that allows users to create visually appealing emails without HTML knowledge. It integrates seamlessly with Pardot, enabling users to export their designs directly into the platform, thereby overcoming Pardot's design limitations .​

4. What collaboration features does Beefree offer compared to Pardot?

Beefree offers robust collaboration features that surpass those in Pardot, including:

  • real-time design-specific comments
  • role-based permissions
  • approval workflows

all available directly within the email design environment. These tools make it easier for teams to co-create and review content without switching platforms. In contrast, Pardot’s collaboration tools are more limited and typically rely on Salesforce’s broader ecosystem for team coordination.

5. Does Beefree support features like AI copywriting or mobile optimization?

​Yes, Beefree supports both AI-driven copywriting and mobile optimization features. Its AI Writing Assistant enables users to:

  • generate email and landing page content or revise existing copy
  • create alt text for images
  • translate content to different languages

Additionally, Beefree's Mobile Design Mode allows for editing of mobile-specific styles, such as:

  • text alignment
  • padding
  • font size
  • and more

to ensure responsive and user-friendly designs across devices.

6. Can Beefree help maintain brand consistency better than Pardot?

Yes, Beefree helps maintain brand consistency more effectively than Pardot through its Brand Style Guidelines feature, which lets teams lock in brand colors, fonts, and content blocks across all email designs.

Users can also create reusable templates and design systems that ensure uniformity, even across multiple teams or clients. While Pardot offers some branding controls, it lacks the same level of built-in visual governance and flexibility found in Beefree’s design-focused environment.

Send Error-Free Emails with Confidence Using Beefree

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We’ve all been there: You craft the perfect email, hit “send”, and just as you settle into the satisfaction of a job well done, someone slacks you: “Hey, something doesn’t look right with that campaign.” 

If this sounds familiar, you should know that you’re not alone: According to the 2025 Really Good Email Survey “90% of email marketers say they have a history of noticing mistakes in their emails after they’ve hit the send button.

This becomes especially common when your team constantly juggles multiple campaigns or makes edits until the last minute. Sadly, even the smallest mistakes don’t just slip through the cracks; they cost you.

Luckily for us all, mistakes can be avoided. And no, not by lighting a Pre-Send Protection Candles™ and hoping for the best. But rather by equipping your team with the right tools that work with your team – not slow them down. Let’s talk about it!

Building your team’s safety net for mistake-free emails with Beefree 

When everyone involved in the email creation process is aligned and supported by smart systems, executing mistake-free emails becomes second nature. Instead of scrambling to do damage control, you’ll want to set up the tools and processes that help your team focus on what they do best: creating emails that connect, convert, and confidently represent the brand.

In this article, we’ll discuss how you can use Beefree to: 

  • Reduce human errors 
  • Implement systems of checks and balances 
  • Establish guardrails & frameworks for on-brand email design

1. Catch mistakes before they happen with Smart Check

Missing links that lead nowhere? Forgotten subject lines? HTML emails that get clipped in Gmail? It’s easy to make little mistakes that derail your campaign’s performance. 

Learn more about Smart Check → 

Beefree’s Smart Check automatically checks your designs and alerts you of any red flags so you can fix them before they cost you opens, clicks, or conversions. Think of Smart Check as your built-in QA partner who will catch:

  • Missing links
  • Heavy images that could slow down email load times
  • Missing subjects & preheaders that impact engagement
  • Missing alt text on images that hurt your email’s accessibility
  • Large HTML files that might affect deliverability (or get clipped in Gmail)

2. Keep every email on-brand with built-in guardrails 

Most of us don’t nail the perfect campaign on the first try. Great emails are a team effort. However, when multiple teams are involved in the email creation process, branding can quickly go off the rails. 

A misused font, clashing colors, or buttons that are too small to click don’t just make emails look disjointed—they can damage your brand’s credibility.

With Beefree’s Advanced Style Kit, you can set clear, predefined guidelines for fonts, colors, spacing, and more—so every design starts on the right foot. Once configured, all new emails automatically inherit your brand styles, reducing the need for constant oversight and minimizing errors.

Advanced user permissions let you lock down specific design elements, giving you full control over what can (and can’t) be edited. That means anyone on your team—regardless of design expertise—can confidently create emails that look and feel like your brand.

3. Empower your team to create with confidence with reusable content

When your team isn’t bogged down by the cumbersome process of creating content from scratch (or fear of going off-brand), they can move faster—and with far more confidence.

With Saved and Synced Rows, you can provide your team with pre-approved content blocks—like headers, footers, and other commonly used design elements—that they can use in their designs without creating them from scratch. That ensures design consistency, eliminates redundant work, and makes email creation a lot faster.

Learn more about Saved Rows → 

4. Ensure your team is aligned with centralized reviews and approvals:

Creating the perfect email often takes a team of designers, copywriters, marketers, and other team members working together. But when multiple people are involved, endless back-and-forth and feedback scattered across multiple conversations and channels can slow things down, lead to miscommunication, and ultimately cause mistakes. 

With Beefree’s built-in commenting, your team can collaborate and share feedback where the work is actually happening—right inside the builder. And if you’d like to involve external reviewers into the review process, you can do that as well. 

Learn more about commenting → 

Plus, with Beefree’s built-in Approval flow, you can ensure your designs are reviewed and approved by the right stakeholders. Stay aligned with real-time notifications on design changes, lock edits on approved content, and get a clear view of project status for smoother team collaboration and high-quality results.

Learn more about Approvals →

5. Need an additional pair of eyes? Use the power of AI to support your team

Take some weight off your team's shoulders and use AI to support them in the final stretch. Whether it’s catching typos, flagging inconsistencies, or suggesting optimization, AI can be a saving grace when deadlines are creeping in.

For those times when you can’t remember the difference between “there, their, and they’re,  Beefree’s  AI Writing Assistant is there to help. This eager-to-learn helper can  review your copy for grammatical errors, tone of voice, and even share suggestions for making it just a bit more compelling. Our AI Writing Assistant can also seamlessly translate content or automatically generate ALT text for images to enhance the accessibility of your emails. 

Learn more about AI-powered content creation in Beefree →

The tangible cost of email mistakes

Mistakes don’t just impact performance; they slowly erode credibility. What starts as a small oversight can be a massive inconvenience for your readers, sending them straight to the unsubscribe button. As for your team, mistakes chip away at their confidence. Instead of brainstorming for the next campaign, they’re scrambling trying to figure out how to do damage control.   

When done right, email is a powerful tool for connecting with your audience. But a single mistake can unravel that connection and undermine trust.

  • A missing or broken links can interrupt your subscribers’ journey to conversion, negatively impacting campaign performance.
  • A missing subject lines means your emails won't stand out in the inbox, hurting your open rate
  • An awkward typo might signal a lack of attention to detail
  • An off-brand design can make your brand look disorganized
  • An email that gets clipped in Gmail because it’s too big means some subscribers might never see the full email content.

Design error-free emails and send with confidence with Beefree 

Beefree helps teams of all sizes create polished, on-brand emails—without the risk of costly errors. With built-in safeguards, streamlined approval flows, and collaboration tools that keep everyone aligned, Beefree acts as your team’s system of checks and balances. From first draft to final sign-off, you’ll have everything you need to send with confidence, build trust, and get results.

Try Beefree's Business for free for 15 days and get access to all of Beefree’s tools that help you catch mistakes, streamline collaboration, and send with confidence every time. Or schedule a call with one of our experts to discover everything Beefree can support your team.

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