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The Go-To Guide for Human Resources Newsletters

Mariya Postelynak
Mariya Postelynak
Oct 15, 2021
The Go-To Guide for Human Resources Newsletters

Your human resources newsletters have a pretty big job to tackle. They're responsible for delivering up-to-date company news and industry insights, announcing new hires and keeping employees engaged. All while staying short, sweet and to-the-point. That’s a tall order.Luckily, there are some pretty incredible internal communications tools to help you out.In this guide, we’ll cover everything you need to know about creating engaging human resource newsletters as well as the tools to help you do it. By the end, you’ll have a handful of new ideas and best practices to swear by.Let’s get to it.

What Is a Human Resources Newsletter?

Your human resources newsletter is a place to connect employees with the latest company news and internal updates. At the same time, it’s responsible for keeping employees connected and engaged. It should spotlight opportunities for staff to get involved within the company and build trust with colleagues—social committees, volunteer events, and everything in between.Your newsletter must also convey your company values and internal brand voice. This is done through your choice of words—conversational vs. formal—the images and graphics you use—memes vs. stock photos—as well as the information you include and exclude.

Human Resources Newsletters Best Practices

Internal newsletters from your HR team play a huge role in connecting employees across your company. They are even more prevalent now in our post-pandemic world.If your IT and Marketing teams have felt worlds apart beforehand, the pandemic introduced a whole new layer of physical distance. And it’s the job of your human resources newsletters to bridge this gap. To get your staff truly reading your newsletter, you’ll need to follow these best practices:

1. Ensure that your newsletter is easy to read

To get employees reading and connecting them to key company updates, you need to keep things clear and concise. Ditch the corporate jargon and keep sentences short—20 words or less is a good range.And don’t just make your newsletter a laundry list of new company protocols and policies. Add warmth and humor with personal anecdotes or jokes. All it takes is a quick google search of ‘funny’ or ‘heartwarming news stories of the day’ and you’ll have a selection of content to use as inspiration.

2. Use visuals

While it’s essential to get a lot of your information out in writing, some can be replaced with videos or even images. This includes how-to-guides, or announcements from your CEO. With a responsive HTML email template from BEE Pro, you can easily embed videos, GIFs and branded graphics into your human resources newsletters.If you’re a ContactMonkey customer, you can also leveragedesign service for Outlook. Their internal communications software enables businesses to create, send and track employee newsletters right from Outlook or Gmail. By streamlining employee communications, they empower internal communicators to continuously improve employee engagement.

3. Avoid information overload

You want to deliver the most up-to-date information to your employees without overwhelming them. The best way to find a balance between too many and too few emails is by checking your email analytics.See exactly when your employees are engaging with your HR newsletter the most and learn from the data.For example, if you send communications twice a week and employees mostly open them every Monday, it may be best to send your newsletter weekly. You’ll also learn the exact time when your employees are most likely to open your email and can schedule your send accordingly.

 4. Include interactive elements

Reading often becomes boring when it’s too passive. You can make your internal company newsletter more engaging by asking questions and gathering employee feedback.Embed employee pulse surveysright into your human resources newsletters. These quick, simple surveys centre around a single focused question, which employees can answer using emojis, thumbs up/down and even anonymous comments.

The Top 12 Human Resources Newsletter Ideas 

Even if you have years of experience in internal communications, it’s normal to feel like you’re fresh out of ideas sometimes.Below, we’ll break down 12 human resources newsletter ideas—the essentials and a few fun extras—as well as the tools to bring them to life.

1. Company updates and new products

This content should make up the core of your human resources newsletters. It could be a product launch, new influencer campaign or a bug fix on one of your customer interfaces. Big or small—it’s important that employees are fully in the loop so they can deliver the latest information to customers.Since this is the focus of your newsletter, you’ll want to keep this information at the top—so that it’s easily accessible for employees. But try to leave a surprise announcement, or exciting piece of news till the end of the newsletter so employees are incentivized to keep scrolling.Pro tip:List some of the update topics in your newsletter headline so employees interested in those insights are more likely to open.

2. Project updates from across your company

These are department-specific insights that will attract readers who are working on a project— such as a new marketing campaign or IT software—or whoever is directly impacted by it. This type of update also gives employees in other departments an in-depth look at what their colleagues are doing and prevents everyone working in silos.To roll out this update you’ll need to first send a request to different departments and have them email you any project updates and details. Remove any terminology that may not be accessible to others at your company and summarize the updates into key points.

3. New hire announcements

While it’s always been a challenge to be the new person in the office, the introduction of remote and hybrid work have made things even trickier. It’s challenging to build meaningful relationships without ever meeting your colleagues in person.New hire announcements play a huge role in connecting new employees with the rest of the team. In your new hire announcement, include the essentials like:

  • Name 
  • Job title
  • Personal hobby
  • Experience level
Human Resources newsletters

But also go beyond the basics and make the intro fun and conversational. With employee pulse surveys, your human resource professionals can embed the two truths and a lie in individual survey boxes and have readers respond with thumbs up for truth and thumbs down for lie.

4. Change management communications

When your company is going through change, it can be a time of uncertainty and confusion for employees. To keep your teams aligned and informed, your human resource newsletter is essential for sharing regular updates in the form of change management communications.It’s also important to ask for employee feedback during the change process and gauge concerns before they turn into full-blown problems. By embedding employee pulse surveys into your newsletter, you’ll be able to check in with your employees without overwhelming them with lengthy surveys during an already stressful time.

5. Revenue updates

Your revenue and its ups and downs, should be made transparent to employees. Although this update shouldn’t take up a huge chunk of your newsletter real estate, it does deserve some legroom.A good way to talk about revenue while avoiding information overload, is to leave it for your end-of-the-month human resources newsletter. Use short, simple bullets, to summarize how your company’s revenue is doing in comparison to the last quarter and add some infographics for detail.With a responsive internal newsletter template you can easily embed images, graphs and infographics to make your revenue update accessible for everyone—not just your finance department.

6. Company achievements

Don’t just let your newsletter become a space to break down the numbers and dish out targets. Celebrate your company achievements. Did your company surpass a quarterly sales target? Is a member of your team speaking at a major conference?It’s important to share your company accomplishments with your whole team. Learning about company successes helps build a sense of pride in the company. It also boosts employee morale and engagement by uniting employees in celebrating common goals.Your company achievement feature can include:

  • Employee promotions: “Congrats to Anne for stepping into the role of Product Manager!”
  • Associate of the month feature: “Check out our top performers for the month of August.”
  • New product or feature announcements: “Have you taken advantage of the cool new features of our latest sales software?”

7. Policy changes

Are you implementing a new hybrid workplace? Is your company rolling out a new corporate social responsibility initiative? Inform your staff about company policy changes in your human resources newsletters.Make this information easily accessible and engaging—that means no copy-pasting lengthy policy documents from your legal department. Instead, summarize key points and provide a link to the full policy document or a video discussing it. Replace bulky attachments by embedding smart links right into your employee emails.

8. Event announcements

Sending out event invites and registrations separately from your human resource newsletter only risks that both get lost in your employees’ inbox. Instead, send everything together and drive a bigger audience for each.Have a designated feature called ‘events.’ In it, provide a bullet list of each event that’s coming up along with a registration button. With ContactMonkey’s event management feature, employees can register for events directly from your newsletter. That way, your HR team can easily keep track of registrations—straight from your analytics dashboard.

9. Industry news

Sharing industry news is a great way to give employees inspiration and creative ideas to use in their own work. Or, provide insights on what not to do.In your next human resources newsletters, include a feature called ‘In other news’ or ‘Around the world.’ Use it to spotlight success stories from other industry leaders, innovative ideas, or cautionary tales.

10. Your external blog posts

If your own employees aren’t reading and sharing your company content—why should your customers? Your blog content contains great material to include in your human resource newsletter and get employees reading and sharing.Remember: your employees are your brand ambassadors. Even if they’re already familiar with the content, they may have forgotten to share it on their social media or might be reminded of someone who’s interested in the topic covered. In sum, reposting your blogs to your employee newsletter is a must.

11. Info From Your Leadership Team

Your company leaders set the tone, style, and habits that shape your company culture. So it’s important that employees hear directly from your senior leadership team at least once a month.Your human resource newsletter is a great place for executives to pen a few words to the whole team. Create a feature in your company newsletter called “In their own words” and launch it at the end of each month. Ask your CEO to provide a monthly address on a topic of choice, or provide an overview of the month to come. This is a great way to get employees opening and reading to stay in touch with leadership updates.

12. Client Success Stories

How is your company helping its clients? What challenges are your customers still frequently facing? Not everyone in your company will have a chance to interact with customers on the daily. And yet, everyone’s work ultimately goes into improving the client experience.Use your newsletter to let everyone see where their efforts are going and hear from clients directly. Creating a ‘Client Testimonies’ or ‘Customer Success Stories’ feature is a simple way to boost team morale and show everyone how their work is making an impact.

Key Takeaways

Designing an engaging employee newsletter is no small feat. So trial and error should be expected. That being said, there are many ways to keep improving your newsletter and expanding your readership. The key is to gather continuous employee insights and learn from what worked and what didn’t. With a great email tool like BEE Pro and internal communications platform like ContactMonkey, you can make the job much easier.

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Color of the Year 2024: What It Is and How to Harness It in Email Marketing

Elevate your 2024 email marketing initiatives by harnessing the influence of the Color of the Year. Beyond mere aesthetics, incorporating this dynamic hue strategically into your campaigns allows you to infuse contemporary flair into your brand communication.
Beefree team
Feb 21, 2024

This year, Pantone celebrates its 25th year of its unique and inspiring Color of the Year program. While many people find the Color of the Year to be simply an entertaining announcement, for marketers, this color can be a gateway toward better connecting with your customers and audiences.

Let's discuss how email marketing pros can stay ahead of the trends and effortlessly infuse the Color of the Year 2024 in your email campaigns.

What Is the Color of the Year 2024?

Each year, Pantone selects a "Color of The Year" that depicts and illustrates the state of the current culture and recent trends. This year's color is Peach Fuzz, Pantone 13-1023.

Source: https://www.pantone.com/articles/color-of-the-year/what-is-peach-fuzz

According to Pantone's reasoning for selecting the color Peach Fuzz, they state that it serves as an expression of the kindness, tenderness, warmth and togetherness that our culture is seeking and driving for in 2024. As Pantone explains, “Pantone 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” For many, this color embodies a vintage feel, creating a sense of honoring the past while welcoming the opportunities of the future.

How is the Color of the Year chosen?

For Pantone, choosing the Color of the Year is a long and comprehensive effort. Its team of color experts is continuously at work observing the global culture and the expressions of color across fashion, art and design, lifestyles, travel destinations, imagery on media platforms, and so on.

The Color of the Year is both an expression of our present culture at the dawn of a new year and a result of trend forecasting for colors, attitudes, and social movements that will be pervasive in the year ahead. It’s decided by the emerging popularity of the color itself as well as the emotions and concepts associated with the color.

Why does the Color of the Year matter in email marketing?

The Color of the Year can be an excellent asset to your email marketing (and your other 2024 marketing channels) in multiple ways. First, this color is representative of the present culture, which means it’s likely relatable to your present-day audience. It embodies a mindset that your consumers are likely to share - one of warmth, wellness, and interpersonal kindness - which fosters the connection between your brand and the consumers.

Second, the Color of the Year is in keeping with current color and fashion trends. By incorporating this color into your email marketing, your brand looks to be trendy and up-to-date. Even if consumers don’t know what the Color of the Year is, they notice that your emails have a modern, on-trend look.

Ways to use the Color of the Year 2024 in your email marketing

As we step into the vibrant realm of 2024, the Color of the Year takes center stage as a powerful tool for marketers seeking to infuse their strategies with contemporary flair.It serves as a language of its own, capable of communicating emotions, evoking reactions, and establishing a unique visual identity for brands. By incorporating the Color of the Year into marketing initiatives, businesses can align themselves consumer sensibilities, fostering a connection and positioning themselves as forward-thinking.

Use imagery with the Color of the Year 2024

Peach Fuzz doesn’t have to be the core color of your email design for you to benefit from it. When selecting images to include in your

email campaigns, consider looking for images that have Peach Fuzz or a similar color. For example, this royalty-free images from Unsplash each contain peachy hues that have the same mood and essence as the Color of the Year 2024. You’ll notice that the color isn't too prominent, but still stands out and plays well with the other colors in the image. This is a great depiction how you can incorporate Peach Fuzz to pair well with your brand identity.

Source: https://unsplash.com/photos/low-angle-photo-of-white-and-orange-concrete-building--T0La6F_WrE

Align your messaging with the Color of the Year 2024

As we’ve noted, the Color of the Year isn’t just a color; it’s a concept and an embodiment of our culture. You can use this to inform the messaging in your email marketing. In the case of Peach Fuzz, infuse your messaging with a sense of kindness, compassion, and warmth to speak to our current culture and appeal to your audience’s mindset in the present time.

Add the Color of The Year to your seasonal and trendy campaigns

By infusing the Color of the Year into seasonal and trendy campaigns, you not only stay relevant and timely but also capitalize on the cultural and emotional resonances associated with the chosen color, creating a dynamic and engaging experience for your audience. Here are some ideas:

Align the color with changing seasons

Embrace the changing seasons and incorporate the Color of the Year into your email campaigns that align with specific times of the year.

Source: https://beefree.io/template/feel-the-holiday-cheer

Capitalize on fashion and design trends

Stay attuned to fashion and design trends that feature the Color of the Year. Incorporate the color into email campaigns that showcase how your products or services align with current style preferences. Additionally, highlight new arrivals or product collections that prominently feature the trending color, catering to the fashion-forward interests of your audience, such as the template below:

Source: https://beefree.io/template/color-of-the-year-collection-email

Create a sense of urgency and exclusivity

Create a sense of urgency and exclusivity by tying the Color of the Year to limited-time promotions or exclusive offers. Use the color to highlight special discounts, early access to products, or exclusive content, encouraging your audience to engage promptly with your email campaigns.

Sourcehttps://beefree.io/template/color-of-the-year-collection-announcement

Develop themed content and storytelling

Develop themed content around the Color of the Year, telling a story that resonates with your brand and the significance of the color. The email template below serves as a perfect starting point to share share narratives, testimonials, or behind-the-scenes content that emphasizes the emotional and cultural aspects associated with the color of the year.

Source: https://beefree.io/template/how-to-design-with-pantone-peach-fuzz

Does the 2024 Color of the Year suit your brand?

Evaluating whether the 2024 Color of the Year suits your brand involves a nuanced exploration of the color's characteristics and your brand identity. Begin by examining the psychological and emotional associations of the chosen color. Peach Fuzz has a warm, welcoming, and peaceful air that can align well with many brands’ voices and messaging. Consider the values, personality, and messaging of your brand; does the color align with these elements, or does it pose a potential contrast that could enhance visual appeal and captivate your audience?

If the color resonates with your target demographic and aligns with your brand's narrative, it may offer an opportunity to play around your visual identity. However, remember that a balance between staying on-trend and maintaining a unique brand identity is crucial.

Strengthening your 2024 email marketing with the Color of the Year

Embracing the Color of the Year in your email campaigns is more than just a visual choice; it's an opportunity to remain competitive and provide users with something new. By strategically incorporating the Color of the Year, you can create visually appealing and emotionally resonant emails that stand out in crowded inboxes.

The easiest way to experiment with the color of the year in email campaigns is to start with a pre-designed template. Beefree’s "Color of The Year" template collection is a perfect place to start. Our user-friendly email editor makes it easy to customize all templates with your brand identity and effortlessly make a few simple changes to bring Peach Fuzz into your design.

Get started with Beefree - it's free!

How To Utilize Gamification For Your Next Email Marketing Campaign

Transform your email marketing strategy with the innovative use of gamification. Delve into actionable insights and strategies to captivate your audience, enhance engagement, foster brand loyalty, and elevate the success of your next email campaign.
Beefree team
Feb 20, 2024

Today, digital interactions dominate, and gamification has emerged as a powerful tool to capture and maintain audience attention. More than 70% of businesses included in the Global 2000 have adopted gamification as a key strategy.

In this article, we'll explore the significance of gamification in email marketing, understand its core concepts, delve into the psychology behind it, and provide insights on implementing and overcoming challenges in your gamified campaigns.

The psychology behind gamification in email

At its core, gamification in email marketing revolves around incorporating game-like elements to enhance user engagement.

This strategy involves understanding human behavior and motivation and leverages the psychological aspects that make games inherently appealing, such as competition, achievement, and rewards. Together, these insights help email marketers determine the best use of gamification to help drive engagement and shape consumer responses.

Here are the 3 key psychological drivers in gamification:

Intrinsic motivation

Gamification triggers users' desire to participate by incorporating challenges, rewards, and competitions. As a result, this creates a sense of achievement in users brought on by the idea of "winning" and reinforces positive engagement.

Operant conditioning

By strategically designing gamified elements that reward specific actions, marketers create a positive association between user engagement and valuable incentives. This conditioning strengthens the likelihood of users repeating desired behaviors, establishing a cycle of ongoing engagement.

Cognitive biases

Leveraging cognitive biases like scarcity bias allows marketers to prompt quicker responses by offering exclusive rewards or limited-time promotions.

In short, by appealing to individuals' inherent need for achievement and recognition, gamification becomes a powerful tool for capturing and maintaining their attention.

How to use gamification in email marketing

The concept of rewards and incentives helps amplifies the gamification strategy. Offering tangible benefits like exclusive discounts or access entices users to not only engage with emails but also to seek out additional interactions. Let's delve deeper into how you can use gamification to create a competitive edge and engage users in your next email campaign:

  • Points, Badges, and Leaderboards: Creating a competitive edge by rewarding users with points, badges, or leaderboard positions based on their interactions with your emails. This not only helps promote a feeling of accomplishment in users, but also helps foster a sense of community and competitiveness that leads them to climb leaderboards and stand out.

  • Rewards and Incentives: Offering tangible benefits such as discounts, exclusive access, or special promotions to incentivize user participation. This exclusivity makes users feel valued and special, fostering a stronger connection with your brand.

  • Interactive Elements: Enhancing user experience by introducing interactive features like quizzes, polls, or challenges within email content. These elements not only enhances engagement but also provides valuable insights into customer preferences, helping you tailor future content and offerings.

By tapping into users' motivations, whether it be competition, a desire for recognition, or the pursuit of exclusive benefits, you can create dynamic emails that help build a loyal and active audience for your brand.

Benefits of gamification in email marketing

Gamification transforms the user experience from a passive act of scrolling through emails into an interactive and dynamic journey where each click or purchase brings them closer to a tangible reward.

Increased customer engagement:

By turning the email experience into a game-like, subscribers are encouraged to engage with the content, spending more time exploring and interacting with the messages. This heightened engagement not only improves the chances of users absorbing the information presented but also creates a memorable and enjoyable experience, setting the brand apart in the minds of the recipients.

Enhanced brand loyalty:

One of the significant benefits of gamification is its ability to create deeper connections between a brand and its audience. When users consistently engage with gamified email content, they become active participants in a brand experience, leading to stronger brand-customer relationships and increased loyalty.

Higher conversion rates:

Gamification can be a powerful motivator for users to take desired actions. Whether purchasing, sharing content, or subscribing to newsletters, the gamified elements provide incentives and rewards for these actions. This motivational aspect drives increased participation, as users are more inclined to interact with emails, complete tasks, and actively engage with the brand, contributing to a more dynamic and participatory audience.

Improved data collection and analytics:

Gamification allows valuable user data collection through interactions and participation. Users willingly provide information while engaging with challenges, quizzes, or other gamified elements. This enriches your customer database and provides insights into user preferences and behavior. Improved analytics enable marketers to tailor future campaigns based on a better understanding of their audience.

5 Best practices for using gamification in email marketing

Embarking on a successful gamified email marketing campaign requires meticulous planning and strategic considerations. The following strategies and tactics can transform your email campaigns into immersive and rewarding journeys, making a lasting impression on your audience and optimizing your marketing efforts.

  1. Define campaign objectives: Clearly outline the goals of your gamified campaign to align with your overall marketing strategy. Use data-driven insights to identify the objectives and strategy for your emails. This means regularly tracking key metrics such as open rates and click-through rates. Once your campaigns launch, assess the effectiveness of your gamification elements to refine future campaigns.
  2. Identify target audience: Personalization is key to creating a more engaging experience. Understand your audience's preferences and tailor gamification elements to their interests. By leveraging data and what you know about your unique audiences, you can create better segmented gamified content that tailors to individual preferences. This includes personalizing challenges, rewards, and interactions, making the entire experience more relevant and appealing to different audiences.
  3. Choose appropriate gamification elements: Select elements that resonate with your brand and align with customer preferences. Ensure rewards align with audience interests. Go beyond generic incentives by offering enticing and meaningful rewards such as exclusive discounts, early access, or special promotions. It is crucial to adhere to data protection laws, like GDPR and CCPA, in your gamification practices. Communicate clearly how user data will be used and ensure compliance to build trust with your audience.
  4. Integrate gamification into email design: Ensure a smooth transition to gamified content for an intuitive and enjoyable experience. This means visually appealing emails with a user-friendly interface that offers a seamless transition from the email to the gamified elements.
  5. Develop clear calls-to-action (CTAs): Encourage user participation by crafting compelling CTAs that drive desired actions. Clearly communicate what action you want the user to take and highlight the benefits of doing so. Whether it's clicking a link, participating in a challenge, or making a purchase, the CTA should be persuasive and aligned with the gamification goals.

Overcoming challenges in gamified email marketing

When using gamification in email, it is important to find the right balance between gamification elements and the core message of the email. It's essential to integrate gamified features seamlessly without overwhelming or distracting recipients from the primary content. This lack of harmony brings forth two main challenges:

User fatigue

With the increasing use of gamification in various digital platforms, users risk experiencing fatigue or disinterest in engaging with gamified content. If not managed carefully, this fatigue can decrease overall participation and effectiveness.

Mitigation Strategy: To counter this, marketers should introduce variety and novelty in gamified content, keeping users engaged with fresh challenges and incentives. A/B testing is a great way to experiment with different gamification elements to identify what resonates best with your specific audience.

Lack of brand recognition

Maintaining consistency and alignment with your brand image while implementing gamification can be challenging. If gamified elements feel disconnected or misaligned with your brand identity, it may create confusion or a lack of authenticity among your audience.

Mitigation Strategy: Regularly analyze performance metrics and gather user insight to continuously improve your gamification strategy. Actively seeking insights from your audience about their preferences and perceptions allows you to adapt and iterate on your gamified content.

Unleashing the power of email gamification with Beefree

In an era where consumer attention is a prized commodity, the integration of gamification has emerged as a dynamic strategy to captivate and engage audiences within the realm of email marketing. It's important to remember that the essence of success in this area is rooted in persistent experimentation and creative thinking. Embrace the opportunity to try fresh gamification techniques in your email campaigns to maintain a competitive edge.

No-code solutions like Beefree simplify this process by providing an intuitive and user-friendly solution that empower marketers to seamlessly incorporate interactive and gamified elements into their email designs.

So, create a free account and start infusing some fun and interactivity into your email marketing efforts. Here's to the exciting gamification journey – may it bring you great results and enjoyment!

How to Start Using Landing Pages for Email Marketing in 2024

From enhancing user experiences to boosting conversion rates, this blog unveils the indispensable role of landing pages in email marketing and offers practical insights on harnessing their potential. Stay ahead of the curve and explore the key strategies to elevate your email marketing game this year and beyond.
Emily Santos
Feb 16, 2024

In today's fast-paced digital landscape, where algorithms and technological advancements evolve rapidly, we're excited to highlight the ongoing promise of email marketing for those aiming to broaden their reach. Despite the increasing challenge of standing out in crowded inboxes, one consumer need remains unwavering: the desire for a seamless experience.

This is precisely why the combination of email campaigns and landing pages forms an ideal synergy. Together, they empower organizations to seamlessly guide readers from an email to a purposefully crafted landing page, designed to captivate, nurture relationships, and spur action. Let's face it: emails offer limited space for genuine audience engagement. Landing pages step in to meet consumers where they are, providing valuable and relevant content to assist them in making decisions that lead to conversion.

Let's delve into the essential steps for leveraging the potential of landing pages to supercharge your email campaigns.

What is the impact of using landing pages for email marketing?

Unlike a page on your website, a landing page is not part of your site’s navigation. Rather, it is a single page designed with a specific focus and objective, often to help amplify a specific campaign or help increase email subscribers via a sign-up form. 

In email marketing specifically, landing pages are designed to help increase conversion by moving readers toward a desired action in a tailored and cohesive environment. According to a study by Omnisend, landing pages built to drive sign-ups have a conversion rate of 23%, the highest of all forms of “sign-up forms.” 

While emails are often kept short, sweet, and to the point - landing pages offer more real estate to share your why, behind the scenes, and social proof. As a result, this allows your readers to learn more about your brand and products, fostering a deeper connection and engagement.

4 ways to use landing pages in your email marketing

Depending on your desired goal, landing pages vary in structure, design, and layout. Here are the most popular ways landing pages are used in email marketing and how to easily implement them in your email efforts. 

1. Create a sign-up page to capture and nurture leads

Capturing and nurturing new leads is essential for growth. Every email you send is an opportunity to build strong, lifelong relationships with your audiences, but it all begins with a sign-up page. This often simple page can be the bridge between someone being an anonymous reader and an engaged lead.

By designing tailored sign-up pages for multiple campaigns, you can build segmented email lists with automated sequences and consistent messages that appeal to your readers' unique interests.  

It is best practice to keep sign-up forms short and to the point, only asking for essential information, such as name and email address.

In addition, to help nurture your audience, you can ask: 

  • Birthday: Personalized birthday emails are a great way to showcase gratitude towards your audience continuously. We recommend not asking for their birth year, though, as some don’t like to share this information. 
  • If applicable, professional information like their job title or industry. This will help you send personalized content related to their interests or resources they can use for their work life. 

The Omnisend study referenced above recommends only asking three questions in your sign-up form for optimal performance, so keep this in mind when building your page and form. 

2. Share more information about a specific deal or product

Email marketing campaigns focusing on a particular product or promotion can be amplified with landing pages. 

By pairing both, you can streamline and reduce the necessary steps for users to take desired actions. For example, if you are promoting a limited-time discount on a specific product, your landing page could enable customers to directly purchase the item directly at the discounted rate, eliminating the need to navigate through your website to locate the product and input the discount code.

Free Available Templates: Pair our "Color of the Year Collection" email template with the "Color of The Year Collection" page template, to create an immersive experience when sharing your latest curated selection of products and commitment to staying ahead of the trends.

3. Event registration

If you’re hosting an event like a webinar or conference, a landing page is an excellent way to capture event RSVPs smoothly. 

While your promotional emails are usually short announcements, landing pages offer more information and excite your audience, all while offering a convenient way for them to register.

Once they’ve registered on the landing page, you can use this audience to create a segmented list of registrants, send reminder emails, and post webinar materials to further build brand recognition. This is a really great way for new subscribers to get to know who you are. 

For this type of landing page, you’ll want to include elements such as:

  • A straightforward registration form with essential fields like name and email address 
  • Date, location, and time (with time zone) of the event
  • A brief itinerary or agenda of topics you’ll cover
  • A brief introduction to the speakers and their areas of expertise
  • A payment form if this is a paid event
  • If applicable, a list of perks for attendees, like a special offer on your products, a goodie bag, complimentary refreshments, and so on
  • Social media icons to make it easy for registrants to share their attendance or more information about the event to a friend

Free Available Templates: To captivate your audience and maxime registrations, pair our "Agency Webinar Registration Page" with our "Agency Webinar Announcement Email." Whether you're sharing industry insights, showcasing new services, or hosting thought-provoking discussions, this template sequence is your ticket to an unforgettable webinar experience.

4. Asking and receiving valuable feedback

Asking for feedback from customers is abundantly valuable for your business. Not only do you get genuine insight about how you can improve, but you also help build trust with your customers because they see that you’re trying to serve them better.

It’s helpful to set up an email marketing campaign at routine intervals to ask for feedback. A landing page is the perfect way to make it easier (and therefore more likely) for customers to give you their thoughts. On your feedback landing page, include elements such as:

  • A simple and user-friendly feedback form, whether you prefer a survey or a blank comment box
  • Optional customer contact information so you can follow up on particularly interesting feedback
  • An incentive to leave feedback like a special offer the person receives after they submit their answers

Landing page best practices

Landing pages have great potential to boost your business, especially if you design and execute them well. If you’re unsure where to start or how to make your landing pages more effective, use these best practices.

Analyze and understand your target audience

Knowing your audience is one of the most fundamental essentials in marketing, and it holds true in landing pages, too. Understanding your audience allows you to design landing pages that appeal to them and their needs and goals. You want to design your landing pages in a way that is relatable to your audience and aligns with what motivates them to make purchases, sign up for events, or whatever other action you want them to take.

For example, if you have a majority Gen Z audience, interactive elements and videos might help retain their interest, whereas, for older generations, text-only designs may be better suited. If your audience is parents, you might focus more on how your product benefits their families. 

Craft your design with care

With 94% of first impressions being influenced by design, it is crucial that your landing pages are crafted to be user-friendly and help guide and engage the reader without being overly complex. Here are some best practices to keep in mind: 

  • Employing a layout that follows readers’ natural eye movement patterns (left to right)
  • Break up heavy text with white space and visual imagery 
  • Use colors that adhere to your brand’s guidelines to ensure recognition 
  • Ensure call to actions clearly define next steps 
  • Use type hierarchy, using larger and bolder fonts for headlines and subheadings, and smaller, easy-to-read fonts for body text to ensure readability

A carefully crafted combination of layout, white space, and design influences a page’s ease of navigation and the effectiveness of calls-to-action, therefore encouraging readers to take desired actions.

Ensure your pages are cohesive with email campaigns

Email campaigns help set the tone and user expectations, while landing pages help reinforce your brand's value proposition and encourage users to take action. If you use landing pages to support your email campaigns, staying on brand is essential. 

Brand consistency helps ensure recognition and provides your audience with a seamless and cohesive experience. This results in less friction when going from one form of communication to the next. Whereas having one experience via email and another on the landing page may confuse users on the next steps, impacting your conversion rate.

Utilize social proof

Using a landing page to strengthen your email campaigns means offering customers more ways to learn about you, your product, and what it can do for them. Social proof can be used on a landing page to strengthen your value and what it can bring to your customers.Here are some examples of what you can add:

  • Star rating for your product(s)
  • Customer testimonials and reviews
  • Offering data from your past surveys (e.g., “80% of subscribers say they would recommend this service to a friend”)
  • Adding any certifications, badges, and prizes you might have won

Design for mobile first always

When using landing pages to strengthen your campaigns, it’s important to note that 81% of people routinely check their emails on their phones, so chances are that most of your landing page’s visitors will be on mobile devices, too. 

Design your landing page around the mobile experience. This includes avoiding non-mobile-friendly elements such as:

  • Pop-ups
  • Large images and media files
  • Small CTAs
  • Small fonts

And embracing the unique needs that come with mobile-friendly design: 

  • Creating a design hierarchy and layout that flows naturally when scrolling on a phone
  • Ensuring responsive elements that adjust well to each user’s screen size
  • Making CTA prominent to reduce the scroll

The future of landing pages for email marketing

Trends in email marketing are always being shaped by advanced technological capabilities, growing user expectations, and an undeniable need for organizations to stand out in the crowded inbox. Here are our top predictions for the future of email marketing and landing pages: 

Increased need for personalization

Personalization has become a need, not a want in email marketing. In fact, according to SmarterHQ “72% of consumers exclusively engaged with personalized messaging.”

The simple act of segmenting your email list shows readers you care and value their time enough to create highly relevant content that meets their needs and expectations. We predict, that we will soon start seeing personalization move into other channels, including landing pages through the use of dynamic content blocks. 

Gamification & interactive elements

In the previous years we’ve noticed a rise in the gamification of email marketing. Think of a digital spin-the-wheel to get a discount. Interactive elements not only offer a great way to differentiate yourself in the inbox but also lead to an increase in engagement. In the near future, we’ll see organizations incorporate “gaming” elements, challenges, and reward systems into their landing pages to help increase conversion.

AI in scale

While AI has already made its name in the SaaS space, there is still room for growth in email marketing. AI goes beyond helping organizations create content faster. Rather, it serves as a tool for consumers to make more informed buying decisions.

By integrating chatbots and conversational interfaces, landing pages will become an essential part of increasing conversion as they offer support to consumers on product recommendations in real time without leaving your brand's ecosystem.  

Go from an email to a landing page in seconds with Beefree

Navigating the dynamic terrain of email marketing can feel overwhelming, especially when considering the daunting task of incorporating additional design elements. However, Beefree steps in to alleviate this challenge, making the seamless transition from emails to landing pages a breeze.

Acknowledging the complexity of your to-do list, Beefree offers a solution that not only simplifies the process but also enhances the overall effectiveness of your marketing strategy. In one click, transform your email design into landing page and vice versa.

Learn more: https://support.beefree.io/hc/en-us/articles/8890450664978-Using-the-Page-Details-Section

In addition, our catalog of 1,600+ professionally designed email and landing templates, ensures a seamless experience for your readers. This not only empowers you to enhance revenue and engagement but also positions your campaigns at the forefront of today's dynamic digital expectations.

It's time to embrace the boundless potential of your email marketing approach with Beefree by your side - where connecting with your audience is effortless, stress-free, and ... free.

source: https://app.userevidence.com/assets/8453LCXB

Color of the Year 2024: What It Is and How to Harness It in Email Marketing

Elevate your 2024 email marketing initiatives by harnessing the influence of the Color of the Year. Beyond mere aesthetics, incorporating this dynamic hue strategically into your campaigns allows you to infuse contemporary flair into your brand communication.
Beefree team
Beefree team
21 Feb
2024

This year, Pantone celebrates its 25th year of its unique and inspiring Color of the Year program. While many people find the Color of the Year to be simply an entertaining announcement, for marketers, this color can be a gateway toward better connecting with your customers and audiences.

Let's discuss how email marketing pros can stay ahead of the trends and effortlessly infuse the Color of the Year 2024 in your email campaigns.

What Is the Color of the Year 2024?

Each year, Pantone selects a "Color of The Year" that depicts and illustrates the state of the current culture and recent trends. This year's color is Peach Fuzz, Pantone 13-1023.

Source: https://www.pantone.com/articles/color-of-the-year/what-is-peach-fuzz

According to Pantone's reasoning for selecting the color Peach Fuzz, they state that it serves as an expression of the kindness, tenderness, warmth and togetherness that our culture is seeking and driving for in 2024. As Pantone explains, “Pantone 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.” For many, this color embodies a vintage feel, creating a sense of honoring the past while welcoming the opportunities of the future.

How is the Color of the Year chosen?

For Pantone, choosing the Color of the Year is a long and comprehensive effort. Its team of color experts is continuously at work observing the global culture and the expressions of color across fashion, art and design, lifestyles, travel destinations, imagery on media platforms, and so on.

The Color of the Year is both an expression of our present culture at the dawn of a new year and a result of trend forecasting for colors, attitudes, and social movements that will be pervasive in the year ahead. It’s decided by the emerging popularity of the color itself as well as the emotions and concepts associated with the color.

Why does the Color of the Year matter in email marketing?

The Color of the Year can be an excellent asset to your email marketing (and your other 2024 marketing channels) in multiple ways. First, this color is representative of the present culture, which means it’s likely relatable to your present-day audience. It embodies a mindset that your consumers are likely to share - one of warmth, wellness, and interpersonal kindness - which fosters the connection between your brand and the consumers.

Second, the Color of the Year is in keeping with current color and fashion trends. By incorporating this color into your email marketing, your brand looks to be trendy and up-to-date. Even if consumers don’t know what the Color of the Year is, they notice that your emails have a modern, on-trend look.

Ways to use the Color of the Year 2024 in your email marketing

As we step into the vibrant realm of 2024, the Color of the Year takes center stage as a powerful tool for marketers seeking to infuse their strategies with contemporary flair.It serves as a language of its own, capable of communicating emotions, evoking reactions, and establishing a unique visual identity for brands. By incorporating the Color of the Year into marketing initiatives, businesses can align themselves consumer sensibilities, fostering a connection and positioning themselves as forward-thinking.

Use imagery with the Color of the Year 2024

Peach Fuzz doesn’t have to be the core color of your email design for you to benefit from it. When selecting images to include in your

email campaigns, consider looking for images that have Peach Fuzz or a similar color. For example, this royalty-free images from Unsplash each contain peachy hues that have the same mood and essence as the Color of the Year 2024. You’ll notice that the color isn't too prominent, but still stands out and plays well with the other colors in the image. This is a great depiction how you can incorporate Peach Fuzz to pair well with your brand identity.

Source: https://unsplash.com/photos/low-angle-photo-of-white-and-orange-concrete-building--T0La6F_WrE

Align your messaging with the Color of the Year 2024

As we’ve noted, the Color of the Year isn’t just a color; it’s a concept and an embodiment of our culture. You can use this to inform the messaging in your email marketing. In the case of Peach Fuzz, infuse your messaging with a sense of kindness, compassion, and warmth to speak to our current culture and appeal to your audience’s mindset in the present time.

Add the Color of The Year to your seasonal and trendy campaigns

By infusing the Color of the Year into seasonal and trendy campaigns, you not only stay relevant and timely but also capitalize on the cultural and emotional resonances associated with the chosen color, creating a dynamic and engaging experience for your audience. Here are some ideas:

Align the color with changing seasons

Embrace the changing seasons and incorporate the Color of the Year into your email campaigns that align with specific times of the year.

Source: https://beefree.io/template/feel-the-holiday-cheer

Capitalize on fashion and design trends

Stay attuned to fashion and design trends that feature the Color of the Year. Incorporate the color into email campaigns that showcase how your products or services align with current style preferences. Additionally, highlight new arrivals or product collections that prominently feature the trending color, catering to the fashion-forward interests of your audience, such as the template below:

Source: https://beefree.io/template/color-of-the-year-collection-email

Create a sense of urgency and exclusivity

Create a sense of urgency and exclusivity by tying the Color of the Year to limited-time promotions or exclusive offers. Use the color to highlight special discounts, early access to products, or exclusive content, encouraging your audience to engage promptly with your email campaigns.

Sourcehttps://beefree.io/template/color-of-the-year-collection-announcement

Develop themed content and storytelling

Develop themed content around the Color of the Year, telling a story that resonates with your brand and the significance of the color. The email template below serves as a perfect starting point to share share narratives, testimonials, or behind-the-scenes content that emphasizes the emotional and cultural aspects associated with the color of the year.

Source: https://beefree.io/template/how-to-design-with-pantone-peach-fuzz

Does the 2024 Color of the Year suit your brand?

Evaluating whether the 2024 Color of the Year suits your brand involves a nuanced exploration of the color's characteristics and your brand identity. Begin by examining the psychological and emotional associations of the chosen color. Peach Fuzz has a warm, welcoming, and peaceful air that can align well with many brands’ voices and messaging. Consider the values, personality, and messaging of your brand; does the color align with these elements, or does it pose a potential contrast that could enhance visual appeal and captivate your audience?

If the color resonates with your target demographic and aligns with your brand's narrative, it may offer an opportunity to play around your visual identity. However, remember that a balance between staying on-trend and maintaining a unique brand identity is crucial.

Strengthening your 2024 email marketing with the Color of the Year

Embracing the Color of the Year in your email campaigns is more than just a visual choice; it's an opportunity to remain competitive and provide users with something new. By strategically incorporating the Color of the Year, you can create visually appealing and emotionally resonant emails that stand out in crowded inboxes.

The easiest way to experiment with the color of the year in email campaigns is to start with a pre-designed template. Beefree’s "Color of The Year" template collection is a perfect place to start. Our user-friendly email editor makes it easy to customize all templates with your brand identity and effortlessly make a few simple changes to bring Peach Fuzz into your design.

Get started with Beefree - it's free!

How To Utilize Gamification For Your Next Email Marketing Campaign

Transform your email marketing strategy with the innovative use of gamification. Delve into actionable insights and strategies to captivate your audience, enhance engagement, foster brand loyalty, and elevate the success of your next email campaign.
Beefree team
Beefree team
20 Feb
2024

Today, digital interactions dominate, and gamification has emerged as a powerful tool to capture and maintain audience attention. More than 70% of businesses included in the Global 2000 have adopted gamification as a key strategy.

In this article, we'll explore the significance of gamification in email marketing, understand its core concepts, delve into the psychology behind it, and provide insights on implementing and overcoming challenges in your gamified campaigns.

The psychology behind gamification in email

At its core, gamification in email marketing revolves around incorporating game-like elements to enhance user engagement.

This strategy involves understanding human behavior and motivation and leverages the psychological aspects that make games inherently appealing, such as competition, achievement, and rewards. Together, these insights help email marketers determine the best use of gamification to help drive engagement and shape consumer responses.

Here are the 3 key psychological drivers in gamification:

Intrinsic motivation

Gamification triggers users' desire to participate by incorporating challenges, rewards, and competitions. As a result, this creates a sense of achievement in users brought on by the idea of "winning" and reinforces positive engagement.

Operant conditioning

By strategically designing gamified elements that reward specific actions, marketers create a positive association between user engagement and valuable incentives. This conditioning strengthens the likelihood of users repeating desired behaviors, establishing a cycle of ongoing engagement.

Cognitive biases

Leveraging cognitive biases like scarcity bias allows marketers to prompt quicker responses by offering exclusive rewards or limited-time promotions.

In short, by appealing to individuals' inherent need for achievement and recognition, gamification becomes a powerful tool for capturing and maintaining their attention.

How to use gamification in email marketing

The concept of rewards and incentives helps amplifies the gamification strategy. Offering tangible benefits like exclusive discounts or access entices users to not only engage with emails but also to seek out additional interactions. Let's delve deeper into how you can use gamification to create a competitive edge and engage users in your next email campaign:

  • Points, Badges, and Leaderboards: Creating a competitive edge by rewarding users with points, badges, or leaderboard positions based on their interactions with your emails. This not only helps promote a feeling of accomplishment in users, but also helps foster a sense of community and competitiveness that leads them to climb leaderboards and stand out.

  • Rewards and Incentives: Offering tangible benefits such as discounts, exclusive access, or special promotions to incentivize user participation. This exclusivity makes users feel valued and special, fostering a stronger connection with your brand.

  • Interactive Elements: Enhancing user experience by introducing interactive features like quizzes, polls, or challenges within email content. These elements not only enhances engagement but also provides valuable insights into customer preferences, helping you tailor future content and offerings.

By tapping into users' motivations, whether it be competition, a desire for recognition, or the pursuit of exclusive benefits, you can create dynamic emails that help build a loyal and active audience for your brand.

Benefits of gamification in email marketing

Gamification transforms the user experience from a passive act of scrolling through emails into an interactive and dynamic journey where each click or purchase brings them closer to a tangible reward.

Increased customer engagement:

By turning the email experience into a game-like, subscribers are encouraged to engage with the content, spending more time exploring and interacting with the messages. This heightened engagement not only improves the chances of users absorbing the information presented but also creates a memorable and enjoyable experience, setting the brand apart in the minds of the recipients.

Enhanced brand loyalty:

One of the significant benefits of gamification is its ability to create deeper connections between a brand and its audience. When users consistently engage with gamified email content, they become active participants in a brand experience, leading to stronger brand-customer relationships and increased loyalty.

Higher conversion rates:

Gamification can be a powerful motivator for users to take desired actions. Whether purchasing, sharing content, or subscribing to newsletters, the gamified elements provide incentives and rewards for these actions. This motivational aspect drives increased participation, as users are more inclined to interact with emails, complete tasks, and actively engage with the brand, contributing to a more dynamic and participatory audience.

Improved data collection and analytics:

Gamification allows valuable user data collection through interactions and participation. Users willingly provide information while engaging with challenges, quizzes, or other gamified elements. This enriches your customer database and provides insights into user preferences and behavior. Improved analytics enable marketers to tailor future campaigns based on a better understanding of their audience.

5 Best practices for using gamification in email marketing

Embarking on a successful gamified email marketing campaign requires meticulous planning and strategic considerations. The following strategies and tactics can transform your email campaigns into immersive and rewarding journeys, making a lasting impression on your audience and optimizing your marketing efforts.

  1. Define campaign objectives: Clearly outline the goals of your gamified campaign to align with your overall marketing strategy. Use data-driven insights to identify the objectives and strategy for your emails. This means regularly tracking key metrics such as open rates and click-through rates. Once your campaigns launch, assess the effectiveness of your gamification elements to refine future campaigns.
  2. Identify target audience: Personalization is key to creating a more engaging experience. Understand your audience's preferences and tailor gamification elements to their interests. By leveraging data and what you know about your unique audiences, you can create better segmented gamified content that tailors to individual preferences. This includes personalizing challenges, rewards, and interactions, making the entire experience more relevant and appealing to different audiences.
  3. Choose appropriate gamification elements: Select elements that resonate with your brand and align with customer preferences. Ensure rewards align with audience interests. Go beyond generic incentives by offering enticing and meaningful rewards such as exclusive discounts, early access, or special promotions. It is crucial to adhere to data protection laws, like GDPR and CCPA, in your gamification practices. Communicate clearly how user data will be used and ensure compliance to build trust with your audience.
  4. Integrate gamification into email design: Ensure a smooth transition to gamified content for an intuitive and enjoyable experience. This means visually appealing emails with a user-friendly interface that offers a seamless transition from the email to the gamified elements.
  5. Develop clear calls-to-action (CTAs): Encourage user participation by crafting compelling CTAs that drive desired actions. Clearly communicate what action you want the user to take and highlight the benefits of doing so. Whether it's clicking a link, participating in a challenge, or making a purchase, the CTA should be persuasive and aligned with the gamification goals.

Overcoming challenges in gamified email marketing

When using gamification in email, it is important to find the right balance between gamification elements and the core message of the email. It's essential to integrate gamified features seamlessly without overwhelming or distracting recipients from the primary content. This lack of harmony brings forth two main challenges:

User fatigue

With the increasing use of gamification in various digital platforms, users risk experiencing fatigue or disinterest in engaging with gamified content. If not managed carefully, this fatigue can decrease overall participation and effectiveness.

Mitigation Strategy: To counter this, marketers should introduce variety and novelty in gamified content, keeping users engaged with fresh challenges and incentives. A/B testing is a great way to experiment with different gamification elements to identify what resonates best with your specific audience.

Lack of brand recognition

Maintaining consistency and alignment with your brand image while implementing gamification can be challenging. If gamified elements feel disconnected or misaligned with your brand identity, it may create confusion or a lack of authenticity among your audience.

Mitigation Strategy: Regularly analyze performance metrics and gather user insight to continuously improve your gamification strategy. Actively seeking insights from your audience about their preferences and perceptions allows you to adapt and iterate on your gamified content.

Unleashing the power of email gamification with Beefree

In an era where consumer attention is a prized commodity, the integration of gamification has emerged as a dynamic strategy to captivate and engage audiences within the realm of email marketing. It's important to remember that the essence of success in this area is rooted in persistent experimentation and creative thinking. Embrace the opportunity to try fresh gamification techniques in your email campaigns to maintain a competitive edge.

No-code solutions like Beefree simplify this process by providing an intuitive and user-friendly solution that empower marketers to seamlessly incorporate interactive and gamified elements into their email designs.

So, create a free account and start infusing some fun and interactivity into your email marketing efforts. Here's to the exciting gamification journey – may it bring you great results and enjoyment!

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