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7 Great Email Signatures for Business

Beefree team
Beefree team
Oct 30, 2019
7 Great Email Signatures for Business
7 Great Email Signatures for Business

Your email signature is an important component of any marketing email — it provides essential information to the reader and is your last chance to get in some brand recognition before the email ends. Email signatures for business add a touch of professionalism; they act almost as a digital business card, offering ways for people to get in touch with you.What do you need to include in your email signature? How can you utilize colors, logos and other design elements to add a little pizzazz? Let’s look at some sample email signatures for business that can help answer these questions and inspire your own email sign-off.

#1. Include a photo like PinchMe

Many of the best email signatures for 2019 have photos. Including a photo of yourself in your email signature can help remind the reader that the email was sent by a real person. Most people are very visual, so an image can grab their attention and add a sense of intimacy, creating a personal connection between you and the reader. When you’re choosing a photo, select a simple headshot with an uncluttered background like Jennifer from PinchMe did here. Make sure to build the image into the structure of the email in a way that makes sense, too; PinchMe used a text box to make it appear as if the words came straight from Jennifer’s mouth.

email signatures for business example

#2. Use humor like Sendinblue

Axel from Sendinblue has a simple email signature with a lot going for it. His signature includes his title (“Growth hacker”) and a photo of himself. Something else this signature includes is humor, with Axel making a self-deprecating jab. If it’s on-brand, don’t be afraid to include a little humor in your sign-off — poking fun at yourself is a way to immediately make people more comfortable.

best email signatures 2019

#3. Consider a sign-off like Dr. Ruscio

Many people like to end their emails with a brief sign-off such as “Best Regards.” Is this a good idea? The answer really depends on your brand. Often, phrases like “Yours truly” or “Sincerely” can come across as platitudes and don’t really add much to your email. If you do decide to go with an email sign-off, choose one that ties in with your brand. Dr. Michael Ruscio ends his emails with “In health,” which makes sense considering his profession. Be strategic if you include a sign-off in your email signature.

email signatures for business sign off

#4. Use your actual signature like CoSchedule

Marketing platform CoSchedule sends emails from employee Mia, who closes her emails with a simple image of her actual signature. This is another way to add a personal touch to your email, and it’s also easy to do — just write your signature on a piece of paper, scan it into the computer, and save the file as an image (or use an online tool such as Signature Creator for an even simpler process). When you create your email with BEE’s free email templates, include the image at the bottom.

use your handwriting in your email signature

#5. Include a quote like Tony Robbins

In general, you should avoid email signature quotes; less is more, and since quotes can get pretty lengthy, it’s typically best to stay away from them. Overused famous quotes can come across as cheesy, too. But there’s nothing wrong with including one short, punchy phrase like author and coach Tony Robbins does. Tony ends his emails by saying “Live with passion!” before finishing with his signature. This works because the phrase is his personal mission statement and concisely sums up everything he stands for. Likewise, you might want to identify a similar brief on-brand statement to use in your own emails.

email signature quotes

#6. Add social media like Boris

Email marketers often debate what the best email signatures should include. You have several options when it comes to what to add:

  • Name
  • Job title
  • Company address
  • Phone number
  • Email address (some email services don’t show the sender email)
  • Website or blog
  • Social media links
  • Confidentiality notice (this states that the message should be read only by the intended recipient and cannot be shared)

The type of business you're in will help you determine which of these to include. For example, an e-commerce company doesn’t need to provide an address, while an influencer may care more about pointing people to Instagram than to a website. Instead of adding everything you can think of, choose what links are most important for you and include only those. For Boris from The Next Web, that was his job title, email address and Twitter.

email signature links

#7. Consider logo and layout like ClickUp

Including not only a photo of yourself, but also the image of your company’s logo is another way to increase brand awareness through your email signature. Getting your logo in front of people as much as possible is a great way to heighten brand recognition.The layout of your email signature is also something that should not be taken lightly. The best email signatures for business are structured in a way that’s easy to take in at a glance; Katie from ClickUp designed her email signature with the company information on the left and her own information laid out neatly on the opposite side.

email signature layout

Wrap-Up: Best email signatures for business

With BEE’s email templates, it’s easy to create email signatures for business; just select a template and add the elements of your signature at the bottom (check out this video tutorial that shows how to make an email signature in the BEE editor). Thanks to BEE’s free email signature templates, you can create effective emails that help your customers get in touch with you and increase brand recognition!

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Marketo Engage is a powerful tool for marketing automation, but when it comes to email design flexibility, many users find its built-in editor limiting. Creating visually compelling, mobile-responsive emails often requires custom coding or workarounds, slowing down workflow and making it harder to execute high-quality campaigns efficiently.

That is where Beefree comes in. By integrating Beefree’s no-code, drag-and-drop email design platform with Marketo Engage’s advanced automation capabilities, teams can build professional, responsive emails without coding headaches and push them directly to Marketo in just a few clicks.

This article explores:

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  • How Beefree solves these pain points
  • A step-by-step guide to integrating Beefree with Marketo Engage
  • Common FAQs and troubleshooting tips

The challenges of designing emails directly in Marketo

Marketo’s built-in email editor is useful for basic templates but presents several limitations for marketers and designers.

  • Limited design flexibility – Customizing layouts, fonts, or interactive elements can be difficult without custom HTML or Marketo’s proprietary syntax.
  • Technical barriers – Advanced customizations often require HTML knowledge or an understanding of Marketo’s email template language, which may not be ideal for non-technical teams.
  • Time-consuming manual processes – Without a centralized style kit, teams may struggle to stay on-brand and often have to manually recreate headers, footers, and other reusable content blocks for each email, adding extra steps and slowing down production.

Due to these challenges, many marketing teams turn to external email builders like Beefree, FeedOtter, or Knak to improve design efficiency and automation.

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Why Beefree is the best email builder for Marketo Engage

While other external email builders like Knak and FeedOtter also integrate with Marketo, Beefree offers distinct advantages.

  • No-code drag-and-drop builder – Enables teams to design professional emails without writing any code.
  • Advanced design features – Provides more customization options beyond what Marketo’s built-in editor allows.
  • Mobile-responsive templates – Ensures emails adjust automatically for both desktop and mobile devices.
  • One-click export to Marketo – Simplifies the process of moving email designs directly into Marketo Engage.
  • Ability to update existing templates – Allows quick updates without requiring manual re-imports of HTML files.
  • Team collaboration – Enables teams to work together in real time, with built-in guardrails and approval controls to ensure error-free emails before exporting.

By integrating Beefree with Marketo, marketing teams eliminate design frustrations and manual email imports, allowing them to focus on high-performing email campaigns.

Learn more about Beefree's integration with Marketo Enagage [https://support.beefree.io/hc/en-us/articles/24837761625618-Export-Emails-to-Marketo]

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How to update existing email templates in Marketo

Instead of manually editing HTML, Beefree allows users to edit emails in Beefree and update existing ones in Marketo Engage with one click.

  1. Open the email design in Beefree.
  2. Make changes and click “Export.”
  3. Select “Update Existing” to overwrite the previous version in Marketo Engage.

This feature ensures that emails and templates remain up to date without requiring complex HTML edits or duplicates.

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Frequently asked questions on using Beefree with Marketo Engage

Can I use Beefree with other ESPs besides Marketo Engage?

Yes! You can connect Beefree to any ESP, MAP, or CRM including Mailchimp, HubSpot, Salesforce Marketing Cloud, and others. To learn more about how to integrate Beefree to your sending platform watch the video below: 

For a full list of our native integrations visit [https://beefree.io/integrations].

Are there any limitations when exporting Beefree emails to Marketo?

Yes, there are a few important limitations to be aware of:

  • Charset emojis are not supported in Marketo. Including emojis in your email content may result in an error. To prevent this, Beefree automatically replaces unsupported emojis with a placeholder. For more details, refer to the [Marketo documentation on emoji support].

Preheader text is not a native field in Marketo. However, Beefree includes it by embedding the preheader directly in the email's HTML code during export.

Additional resources and links

Why you should use Beefree with Marketo Engage

By integrating Beefree with Marketo Engage, marketing teams gain a faster, more flexible way to build high-converting, on-brand email campaigns—while leveraging Marketo’s powerful automation and analytics to track performance and optimize results.

  • Design responsive, professional emails with ease.
  • Maintain brand consistency across every message.
  • Collaborate efficiently and gain insights to improve campaign performance.

Ready to elevate your Marketo email marketing? Try Beefree today and streamline your entire email creation process.

Start your 15-day free Business trial today!

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Email is king when it comes to talking directly to your customers. Sure, we might send texts or share voice notes, but we all still check our emails. It’s how we keep in touch with work and the businesses we connect with. 

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SEGs use sophisticated methods to identify and block spam and phishing emails from ever entering a person’s inbox. While your email newsletters should go through, that doesn’t necessarily mean they will. That’s why businesses need to know what a secure email gateway is and how it works. Know this key info, and you’ll be able to improve the chances of your emails reaching their destination. 

What are email security gateways? 

Protecting yourself from cyber threats is the basis of all cybersecurity risk assessment services. One of the biggest gaps in any security armor is phishing emails. If they get through and someone clicks a link they shouldn’t have, it’s almost impossible to stop the damage. 

The victim could be anyone. The link could lead to a ransomware virus that holds your data captive or be the start of a data breach. It could even lead to a traditional scam that has you input your credit card details so a thief can steal them. 

For all these reasons and more, email providers consistently invest in security features to help protect their customers. One such feature is an email security gateway. 

A secure email gateway uses AI and machine learning to screen incoming emails, identify spam, and stop it from entering. If there’s any doubt, the system quarantines the email in your spam box for review. 

Why are secure email gateways important?

While we are getting better at filtering out spam emails, an estimated 45.6% of emails sent in 2023 were still spam. This poses a massive security risk for consumers, businesses, and governments alike. 

According to IBM, businesses are hit the hardest, with the global average cost of each successful phishing attack increasing to $4.88M USD. The attacks don’t just hit businesses, either, with attacks targeting individuals and even charities.

Just as phishing and spam emails have become more sophisticated, so have the tools designed to protect against them. All providers, including big names like Gmail, use SEGs to secure communications and other features, such as Gmail’s unsubscribe feature

What do SEGs flag as spam? 

SEGs continually update their parameters. This means that what they check for is constantly in flux. What SEGs look for today, for example, could include: 

  • Strange or suspicious subject lines
  • Highly urgent capitalization or excessive exclamation points
  • Strange URLs
  • Poor grammar and/or spelling
  • Generic greetings that don’t address the recipient 
  • Suspicious email addresses
  • The volume of emails sent at once
  • Attachment types 
  • Image-heavy content 

SEGs are far more advanced than just ticking boxes, but that doesn’t mean your emails can’t get blocked or sent to spam. After all, you might put together a great email campaign, but if your email is too image-heavy, it might get quarantined or sent to spam. 

The good news is that once you know what the SEGs look for, you can work to design better emails. Beefree can help you get started, with a range of templates for responsive email designs.

How to create newsletters with secure email gateways in mind 

The good news is that you can implement and send out most, if not all, of your newsletter ideas without issue. So long as the emails are well-made and are sent at a reasonable frequency, you’ll be golden. 

Start by first improving your security methods

In general, you should always look at ramping up the security measures in your business. You can use one of the top types of risk assessment matrix to understand your business's threats and how to resolve them. Then, since you already have that information, you can use it to create better newsletters and emails. 

Make sure the personalization feature works

One of the biggest red flags for an SEG is a generic greeting. Adding Dear Sir/Madam at the start isn’t going to fly in today’s world. Even if your email gets through, it’s unlikely the recipient will open it. 

That’s why you need personalization. Linking your email marketing tools to your customer relationship management system means you can offer easy personalization, like addressing your customers by name, or even offering personalized recommendations based on their order history. 

Avoid image-only emails 

Image-only emails are tempting for an email marketer. They’re striking, they look good, and you can fine-tune what they look like in Photoshop or another image editor. 

They can also be a red flag for SEGs.

Thankfully, the solution is simple: enrich your emails. The best part about this approach is that it also improves the accessibility. Improving email accessibility will help ensure that all your customers can engage with your emails on their terms. Those emails will also load faster, look great on all devices, and be more engaging. 

Align your emails with the landing pages 

SEGs look out for suspicious links. A link might be suspicious if there’s a misspelling or if the link doesn’t sound like the content in the email. So, how do you ensure that SEGs don’t see any of your links as suspicious? 

You make them predictable. 

An easy way to do this is to create a landing page from an email. On top of aligning the landing page with the content of the newsletter, you’ll want to: 

  • Make a custom URL for every link that matches the content of the page 
  • Ensure there’s no misspelling
  • Don’t use urgent language around your link

Use 2FA to boost security

Do you need 2FA to get past SEGs? No, but it’s a great way to help protect you and your customers. 

You can protect sensitive data by adding user identity verification. For example, a customer may get an order confirmation email but wants to cancel or change the delivery details. Including a two-factor authentication step ensures only the customer can request changes. 

Building in extra security features puts your customers at ease. It also protects your endpoints and, in turn, your business. So, no, you don’t need 2FA to get past SEGs, but it’s worth looking into for you and your customers’ protection. 

Avoid urgency 

Urgency can be a flag for SEGs. So: 

  • DON’T WRITE IN ALL CAPS
  • Minimize the use of exclamation points

Think of the copy in your newsletter as a chance to win over your audience, not scare them into clicking the link. Doing this will improve your relationship with your customers since they’ve come to you on their terms. It’s also essential to get emails past the SEG.

Key takeaways 

Secure email gateways are a primary defense against spam and phishing attacks, but they can pose a problem for email marketers. By working to understand the security risks associated with email scams, you can then understand what your email needs to make it into inboxes. 

From there, you’ll want to make your emails more personable, accessible, and secure. Once you’ve found that sweet spot, your newsletters will be more likely to get past the secure email gateway and into your audience’s inboxes. 

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