Traditionally, St. Patrick's Day — celebrated on March 17 each year — is a religious Irish celebration meant to honor St. Patrick, who is thought to have brought Christianity to Ireland. Today, St. Patty's Day is often celebrated with parades, music and lots of food and beer — and with St. Patrick's Day emails sent from brands to customers. Read through these helpful tips to get some email design ideas. Then check out our St. Patrick's Day email templates as you start designing your emails.
St. Patrick's Day Email Design
Over half of adults celebrate St. Paddy's Day, spending more than $6.1 billion. That's why sending a Happy St. Patrick's Day email is a smart idea for your business. Use these suggestions to help you design a St. Patrick's Day email newsletter or marketing email.
Send Your St. Patrick's Day Emails Early
According to statistics, St. Patrick's Day is not a holiday that drags out all month: Most holiday emails are sent either on March 16 or 17. We recommend scheduling your St. Patrick's Day emails for the day before the holiday so you can get ahead of the real rush. If St. Patrick's Day is in the middle of the work week, however, breaking this guideline could be to your benefit. Consider sending your emails the weekend before in case that's when your customers are celebrating.
Help Your Customers Feel the Luck of the Irish
Luck is commonly associated with St. Patrick's Day. Spin some clever copy in your Happy St. Patrick's Day emails to remind your subscribers how lucky they truly are! Many companies run a special promotion or offer a discount for St. Paddy's, telling customers they're lucky to get such a good deal. If you choose to play up the luck angle, your St. Patrick's Day email subject lines should reflect this, too.
Get Festive With Green and Gold
The design choices you make in your St. Patrick's Day email newsletter should reflect the colors and customs of the holiday while still being on-brand. Any shade of green is a good way to celebrate the holiday. Gold accents add a nice touch, too. Try adding some shamrocks or leprechauns peeking out from your header or footer. And if you have green products in your store, make sure to add photos of those, too.
Using St. Patrick's Day Email Templates in the BEE Editor
The quickest and easiest way to design your St. Patrick's Day emails is to use the BEE email editor. This free digital marketing tool makes HTML email design simple — there's no coding experience required to create a St. Patrick's Day email that will wow your customers. The drag-and-drop editor lets you upload images, rearrange the email's structure and type directly onto CTA buttons as you refine your email's design. When you're finished designing, export the email to your email service provider of choice.
If you're looking for a way to keep all of your marketing emails in one place, upgrade to BEE Pro to access more extensive organizational features. BEE Pro Team and Agency plans also allow you to collaborate with other team members and add multiple brands to one account.
And don't forget to check out our catalog of hundreds of professionally designed email templates, including one created especially for St. Patrick's Day! Our "Good Luck to You" email template designed by Andrea Dall'Ara is an easy way for e-commerce brands to advertise St. Patrick's Day sales. Use our templates to design St. Patrick's Day emails that will win over your customers this spring!