USC Marshall School of  Business is a top-tier business school at the University  of  Southern California.

Dwayne Rice joined USC Marshall in April of 2020 as the Senior Associate Director of CRM Management and Digital Marketing. As part of his responsibilities, Dwayne supports 11 graduate programs with email marketing for prospective students. Among the core strategies for engaging potential students and capturing leads into the CRM system are email drip campaigns.

As a result of the number of departments and the scope of the campaigns, Dwayne needed an “efficient process to crank out emails”. There was only one problem - USC Marshall was already using Pardot for email automation: a powerful automation that integrates with Salesforce, but lacks an intuitive drag and drop design tool.

This left Dwayne with a dilemma. Creating emails in Pardot was both time-consuming and did not produce the desired results in terms of email design.

Prepared to do his job well, Dwayne searched for an easy-to-use email design tool that would generate a custom HTML without requiring coding skills. His goal was simple: create professional emails, quickly. 

When testing solutions, Dwayne had a number of considerations. At the top of the list was the question, “How quickly can I build a successful email with this tool?”

Dwayne came across BEE Pro and knew it was the right tool for the job. He purchased the Freelancer plan himself to hit the ground running in his new role, then later officially brought the tool into USC Marshall.

BEE Pro is sophisticated enough to meet Dwayne’s technical requirements (namely, HTML and CSS outputs compatible with Pardot), but simple enough to save him time when designing email campaigns.

BEE Pro also allows him to organize projects for the 11 programs he supports, send test emails to stakeholders for design approval and save reusable elements such as headers and footers for a faster design process. 

"BEE Pro enabled us to create content efficiently enough to bring multiple processes in-house and discontinue relationships with several third-party vendors, saving time and money for our programs."

Just 18 months later, Dwayne has not only created hundreds of emails for the programs he is directly responsible for, but he has also onboarded team members from other departments onto BEE Pro.

He has built templates and modular elements that he can reuse for nearly every email-related need. Complex emails with tough graphic requirements now take a maximum of two hours to complete. And every day emails take minutes.

As other programs add roles similar to Dwayne’s, they are adopting his scalable email design process. To facilitate this process, the university has upgraded to an Agency plan, which allows for more users, co-editing features, real-time commenting, user roles and permissions and customizable brand settings and styles .

By creating emails in BEE Pro, USC Marshall can reallocate time and budget to more activities that keep them front of mind for prospective students considering a business degree. 

BEE Pro is a fast, collaborative email & landing page design suite.

BEE Pro helps you dramatically cut down on email and landing page production time while retaining full design freedom and enforcing branding guidelines. Move from idea to ready-to-go, responsive emails & pages in hours, not days. Define fonts & colors, create brand-specific templates, set user roles & permissions. Dramatically accelerate the design process, but stay in the driver's seat.

Learn more about how BEE Pro helped this global Non-Profit scale their content, improve their email marketing processes and create unified, brand consistent email designs.

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