From Days to Hours: How Folderly Streamlined Email Campaign Production with Beefree and HubSpot

Discover how Folderly, an all-in-one email deliverability platform, optimized its email performance with Beefree and HubSpot integration, achieving outstanding open rates.

Results

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Intro

Folderly is an all-in-one email solution platform offering tools and features to help businesses and organizations optimize their email campaigns. Providing services such as email deliverability testing and monitoring, Folderly improves email performance and supercharges campaigns.

“With Beefree, we can create beautiful designs and quickly integrate them into our workflows. By connecting our HubSpot account to Beefree, we can easily transfer the email designs to HubSpot, making the entire process highly efficient and smooth.”

Kate Lavrenchuk, Marketing Lead

Challenge

Kate Lavrechuk serves as the Marketing Lead at Folderly, playing a crucial role in establishing and managing the company's marketing department since its inception. Over the past three years, Folderly has relied on HubSpot as its primary CRM platform for marketing and sales campaigns. While HubSpot's automation features proved helpful, the visual editing capabilities within the application fell short of their requirements.

To address this, Folderly sought a solution that offered visually appealing email designs, seamless integration with their preferred sending platform, and design team approval for aesthetic quality. Consequently, they embarked on a research journey to find an email design tool that could be seamlessly integrated with HubSpot.

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Solution

After evaluating various options, Kate's team at Folderly made the decision to adopt Beefree as their preferred email design tool. The seamless integration between Beefree and HubSpot, Folderly's primary marketing and sales CRM platform, facilitated effortless transfer of email designs from Beefree to HubSpot. This integration resulted in significant time and resource savings for Folderly.

With a diverse selection of customizable email templates offered by Beefree, coding became unnecessary, empowering Folderly to craft visually stunning designs for their email campaigns. The platform's streamlined email creation process further heightened the efficiency of Folderly's marketing endeavors.

Additionally, Beefree nurtured collaboration between Folderly's marketing and design teams, earning accolades from the design team for its user-friendly, flexible, and robust design-builder that allowed them to create visually captivating email designs while adhering to the brand guidelines.

In conclusion

The team at Folderly considers Beefree an indispensable tool for their email campaign production. The pre-built templates, email responsiveness, and mobile optimization features offered by Beefree play a vital role in the success of their campaigns. Furthermore, the seamless integration between Beefree and HubSpot empowers the team to execute campaigns autonomously and at an unprecedented pace. The enhanced production speed facilitated by Beefree, coupled with HubSpot's automated customized message sending, has significantly elevated Folderly's email campaign production process.

"The internal workflows are smoother and quicker, from design and copywriting to the approval process — a few hours instead of days. Not to mention the peace of mind of the entire company!"

Kate Lavrenchuk, Marketing Lead

Results

High-performing emails

According to Kate Lavrenchuk, emails designed with Beefree had an outstanding average open rate of 36%, which was 15% higher than campaigns created with other tools. This demonstrates the effectiveness of Beefree in producing high-performing email campaigns.Kate further emphasized that using Beefree streamlined Folderly's internal workflows, allowing for quicker completion of tasks such as design, copywriting, and approval. With Beefree, these tasks took only a few hours instead of days, resulting in significant time savings for the team. This led to increased peace of mind across the company, enabling Folderly to focus on other important business activities.

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Productivity

The team at Folderly experienced increased efficiency and productivity in designing email campaigns, and the integration with HubSpot allowed Folderly to quickly and easily transfer their email designs into their CRM system. This streamlined their entire email marketing process, saving time and making tracking and analyzing their campaigns easier.

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