Empowered Decentralized Teams and Enhanced Data Security: Minnesota State Mankato's Email Marketing Transformation with Beefree
Uncover how Minnesota State University Mankato prioritized data security while empowering their decentralized teams to have streamlined workflows and enhanced collaboration with Beefree..
Intro
Minnesota State University, Mankato, is a vibrant, comprehensive public institution in Mankato, Minnesota. Established in 1868, it has 14,500 students and 1,700 faculty and staff. It offers a diverse range of undergraduate and graduate programs, fostering innovation and academic excellence. Known for its supportive community and commitment to student success, Minnesota State, Mankato cultivates leaders and prepares students for thriving careers.
"We sought a solution enabling secure data transmission and management, while also providing our decentralized teams the freedom to create their own email templates."
- Amy Linde, Director of Strategic Communications
Challenge
Amy Linde, Director of Strategic Communications in IT, and Kyle Snay, CRM System Administrator, faced the challenge of finding an effective email communication solution for Minnesota State University, Mankato.
The university's decentralized model led to inconsistent branding and messaging across departments, as individual teams were responsible for creating email campaigns and finding their own solutions. This resulted in the costly use of multiple tools, placing an unnecessary financial burden on the institution.
Moreover, data privacy and security were crucial concerns. The university takes student privacy seriously and adheres to strict guidelines governing data security. It wanted to avoid the potential risks associated with using certain software tools.
Solution
By implementing Beefree, Minnesota State Mankato achieved widespread adoption across departments thanks to its user-friendly drag-and-drop interface that made email creation quick and intuitive.
The platform facilitated accessible and compliant email design, ensuring all users could access and interact with the university's emails.
Consistent branding was maintained through style settings, while Beefree's seamless HTML export without coding allowed modern, responsive emails to be integrated into the university's CRM of choice.
Beefree also addressed data management concerns with enhanced security features, such as two-factor authentication, individual user accounts, and access control for administrators, ensuring compliance with state guidelines.
Experience
Minnesota State, Mankato's adoption of Beefree streamlined their email creation process thanks to workspaces and access control. The platform's intuitive interface led to a seamless transition and high departmental adoption. Beefree not only simplified email design but also addressed the university's data security concerns by offering a FERPA-compliant solution, allowing the institution to create effective email campaigns while maintaining compliance.
“The drag-and-drop editor is incredibly intuitive, allowing you to quickly create content without looking at code, and it seamlessly integrates with our CRM.”
- Kyle Snay, Customer Relationship Management System Administrator
Results
High-performing emails
Beefree enabled Minnesota State Mankato to create high-performing emails - with some campaigns achieving a remarkable 48% open rate! - demonstrating the platform's effectiveness in crafting engaging and effective email campaigns.
Increased productivity
The platform's intuitive design significantly increased productivity, resulting in over a million emails being sent. Faster email creation, more efficient workflows, and expedited approval processes all contributed to this improvement.
Improved collaboration and data security
Beefree's workspaces and organizational tools fostered better collaboration among team members, enhancing the overall effectiveness of the university's email marketing campaigns, even with the decentralized communication model. Minnesota State, Mankato, was concerned about data privacy and security when selecting an email creation tool. Beefree has helped to alleviate these concerns by providing a secure platform and help eliminate the need to share mailing lists, as all emails created in Beefree are sent through a single CRM.
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