Advertise your Black Friday discounts this year with the power of email marketing! Our Black Friday email templates can help you market your November deals in style — with over a dozen Black Friday-themed templates, we have something for everyone. Our sleek and modern Black Friday templates are a great fit for cosmetics and beauty brands, tech brands or any kind of business that has a good sale to promote.
Black Friday is all about proving you have the best deals possible so your customers will be encouraged to shop. And with these Black Friday templates, that's exactly what you'll be able to do. Start defining your Black Friday email marketing strategy today.
As an email marketer, you already know that participating in Black Friday is non-negotiable. Last year, Black Friday generated $7.9 billion worth of digital sales in the U.S. alone! Check out these Black Friday email marketing ideas and best practices to help promote your sales:
A full 75% of shoppers use mobile devices to research products and make purchases — a number that's only going up. Cater to your audience's shopping preferences by making sure your Black Friday promotion emails are optimized for mobile. Keep your subject line short (41-50 characters), make your CTA buttons big enough to be easily tappable and remember to test your Black Friday email campaigns on multiple devices.
Don't limit your Black Friday discounts to just Black Friday. Three-quarters of all retailers are offering sales before Black Friday — and many major retailers, such as Home Depot and Walmart, are stretching out their deals to last days or even weeks. Start sending Black Friday emails in mid-November. Then consider surprising your customers by extending your sale so they have another chance to buy.
The best Black Friday email subject lines include specific discounts. Shoppers expect good deals, so give them what they want! If your customers have the opportunity to save up to 70%, tell them so in the subject line. Dangling those numbers in front of shoppers makes them more likely to open and read the rest of the email.
When you've found the right template for your Black Friday email campaign, it's time to start designing! Open your template of choice in the BEE editor, where you'll be able to customize the email and transform it into an on-brand message. BEE's drag-and-drop interface makes it simple to upload your images, rearrange sections of the email, choose your own fonts, colors and other design elements, and type directly onto CTA buttons to make an email template your own.
To access every one of BEE's 500+ email templates for free and to enjoy additional features, upgrade to a BEE Pro account. Our Team subscription allows you to collaborate with coworkers and get feedback on your designs, while the Agency option helps you keep different projects straight if you're working with multiple brands at once. BEE Pro can help you stay organized as you juggle multiple Black Friday email marketing campaigns at a busy time of year.
Use our HTML Black Friday templates and the BEE email editor to design emails that convert this Black Friday!