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13 Best Free Email Marketing Templates by Beefree

Beefree team
Beefree team
May 25, 2023
13 Best Free Email Marketing Templates by Beefree
13 Best Free Email Marketing Templates by Beefree

The beauty of great email marketing templates is that they can both inspire you and allow you to work more quickly.Need to send an email in a flash? An email template is a great place to start. Looking for a beautiful design to execute an email marketing campaign, but don't have the time? Customizing a template is the way to go!While we love templates (I mean, we have built a catalog of over 1,500 templates), we do know that not all are created equally. Different templates serve different purposes, and choosing the right one is essential. Some things to consider when finding the perfect template for you are:

With BEE Pro, we've made it easy for you to find the best email marketing template for you and your needs. In our catalog, you can specify the industry, usage, and season of your email. We even have a section for automated emails, such as an abandoned cart, confirmation, and transactional. By using BEE Pro for email templates, you also benefit from our easy-to-navigate, drag-and-drop editor, where you can fully customize the templates to fit your unique needs and brand. In each one, you can delete and add content, rearrange blocks, replace photos with your own or by accessing our free stock libraries, change button colors, and much more. The templates are all mobile responsive, too.Here are 13 of our favorite email marketing templates by BEE, so you can get inspired to make them your own!

1. Fashion Email Template

The Fashion Zine template is a great go-to option for any product feature or announcement, or even a content round-up. You can replace the great hero image and text with your own, then customize the following content blocks. There's plenty of white space here so this email feels fresh and breezy—perfect for any message you want to present with a modern, elegant vibe.

Use this template in Beefree!

Use this template in Beefree!

2. Email Templates for Coffee Shop

The Coffee Corner News template has a gorgeous dark background, no clutter-y navigation menu, and customizable modules for secondary content. This moody, minimal HTML newsletter template can be customized in a number of ways—replace the images and make it your own!

Use this template in Beefree!

Use this template in Beefree!

3. Download Freebie Email Templates

This Download Freebie template is an eye-catching blue with a unique white border. How much does that first CTA button pop, too? (Hint: keep it pink!) If you have a different call to action (other than download a freebie), simply update the text and images, and make the invitation suitable for your message.

Use this template in Beefree!

Use this template in Beefree!

4. Email Templates with Countdown

The Countdown to Elegancet emplate has a dynamic countdown timer and a built-in option to personalize the "Hello" greeting in the opener. This template is soft and soothing, with a simple, singular message.

Use this template in Beefree!

Use this template in Beefree!

5. Automated Email Templates

In the Cryptonboardingemail template, we have a great full-width hero image, followed by numbered modules with individual CTAs. This template is a great option for "getting started" and welcome emails, though you could also update it as an announcement or promotion message just as easily. We love the bold color scheme!

Use this template in Beefree!

Use this template in Beefree!

6. Email Templates for Photographers

If you're looking for a great dynamic photo grid, the Rose Photography template is a perfect place to start. It's an excellent choice for photographers searching for an email marketing template to showcase their work. Or you can use it to feature your products in a beautiful, elegant grid where the images are equally spaced and arranged neatly. Want to add a CTA button, too? Simply drag-and-drop one in, choose your colors and text, link it, and voilá!

Use this template in Beefree!

Use this template in Beefree!

7. Promotional Email Templates

Here's another option for a feature or promo message where you want to highlight a gorgeous hero image at the top. The Fashion Promotemplate is a sleek, minimal option that can be updated in minutes. And if you need to make a splash but don't have an image of your own, check out the free stock library!

Use this template in Beefree!

Use this template in Beefree!

8. Thank You Email Template

Ever just want to say Thank You? The Thank You email template is a simple, bright option for doing exactly that. Swap out the image and update the text to make it work for your brand and purposes.

Use this template in Beefree!

Use this template in Beefree!

9. Email Template for Food Delivery Services

Even though this template is about Food Delivery, you can customize it to be about just about anything. That's the beauty of templates. This one features large, easy-to-read text in modules with varying backgrounds—perfect for telling a story or stacking multiple pieces of content with unique images and CTAs.

Use this template in Beefree!

Use this template in Beefree!

10. Last Chance Email Template

BEE's free Last Chance template is fun, playful, and super handy. At the end of a sale, on the last day to sign up, or in the final hours of a free shipping promotion, it's so useful to nudge readers and remind them to act. An email like this one can be customized and sent quickly—just update the text and CTA button, and you're basically ready to roll.

Use this template in Beefree!

Use this template in Beefree!

11. Welcome Email Template

This bright, airy Welcomeemail template is a great place to get started when a new customer subscribes to your list or joins your network. The live text is super readable, the CTA button is easy to spot, and the entire email gives off a warm, friendly vibe.

Use this template in Beefree!

Use this template in Beefree!

12. Happy Birthday Email Templates

Everyone likes a happy birthday message. Use thisPopping Gifts template to send subscribers a celebratory message (and special promotion!) once a year.

Use this template in Beefree!

Use this template in Beefree!

13. Email Template for Lifestyle Brands

This Fashion Lifestyle template can be used in a variety of ways, especially if you have great product photos you want to feature. It's a great example of an email where a two-column design can come in handy, while still welcoming readers with a bold hero image to begin.

Use this template in Beefree!

Use this template in Beefree!

Ready to get started with BEE's free email marketing templates? There are dozens more to choose from in our library, and there's no signup required, so you can start designing immediately. Or you can choose to start from scratch and use our free email template builder. Go ahead, and have fun!

Make Email Templates Your Own!

Although each of these email marketing templates were created to serve a unique purpose, the great thing about them is that they're easily customizable. Love the layout of a template, but not so much the colors? Change them! Love the design of a flower shop template, but don't own a flower shop? Who cares! Change the copy and imagery to fit perfectly for your industry.BEE Pro makes it easy to customize HTML email templates, with features such as: brand style guidelines, reusable content blocks, co-editing, and more. The best part? it's free.Happy Designing!

Editor’s Note: This post was updated on May 2023 to ensure accuracy and comprehensiveness. 

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2024 was a banner year for email markers everywhere. From sleek newsletters to interactive promos, you flexed your creative muscle to new heights and did it with a level of speed and efficiency that made crafting award-worthy emails look easy. 

At Beefree, we’ve had a front-row seat to all the incredible ways you scaled your email production. With templates that sped up creation and workflows that brought your team closer, you’ve redefined what it means to create emails that inspire and deliver.

Let’s dive into the numbers, trends, and stories that made this year unforgettable for email makers like you. 

Total number of emails created: 1,648,180

That’s right—over 1.6 million emails were crafted using Beefree this year, each one a testament to your creativity and efficiency. Everyone from small startups to large enterprises, and teams across the globe harnessed the power of Beefree.

The templates that powered your success

Out of the 1.6 million emails created this year, 178,199 started with a little help from our template catalog.

Our most loved categories included:

  • Templates for Gmail & Mailchimp: Whether you were crafting a campaign or a one-off blast, these platform agnostic templates made it easy to integrate design and delivery effortlessly.
  • Password-reset emails: You proved that even the most utilitarian messages deserve to be noticed.
  • Notification email templates: From order confirmations to system alerts, these templates kept your communications clear, concise, and on-brand.

These favorites highlight a vital truth: even the simplest communications can leave a lasting impression. Templates have become your secret weapon, allowing you to hit the ground running, save time, and focus on the creative flair that makes your emails stand out.

(source)

Total time saved per week: 2 hours

Time is money, and in 2024, Beefree users saved big. On average, 59% of users shaved off at least 2 hours per week on email creation, giving them more time to focus on strategy, creativity, and all the other things that make their emails shine. But that’s just the tip of the iceberg.

An impressive 81% of users reported being able to design emails at least 3x faster since implementing Beefree. What used to take hours now takes mere minutes with pre-designed templates and built-in collaboration tools. 

(source)

More time saved = more time to design

By cutting down on the nitty-gritty of email production, like formatting, coding, and repetitive edits, Beefree gave you the freedom to focus on what truly matters: design. 

With more time on your hands, you experimented with bold new layouts, fine-tuned your visual storytelling, and perfected those interactive elements that kept your audience engaged.

(source)

84% of Beefree users saw an increase in design quality after implementing our tool and 84% have increased on-brand email creation by 50% or more. 

Think about it: The less time on production meant more time to think creatively and innovate.

New height reached 

With more time on your hands and even more accessible design solutions, 2024 became the year you pushed boundaries and achieved more than ever before. And as your email production scaled, so did your ambitions. 

This surge in productivity and creativity signaled that you were ready for the next step—a plan that could grow alongside you and offer even more tailored support for your evolving needs. Recognizing this, we launched our Business Plan in May, designed specifically to meet you where you’re at. 

This plan was crafted to offer the advanced features and scalability that busy teams need, like enhanced collaboration tools and more customization options. 

Is the Beefree HTML Email Builder Right for You? >

After upgrading to a paid plan, 41% of Beefree users saw an ROI in just under a month! 58% report that Beefree has been a KEY part of scaling their email programs. 

(source)

Beautiful design matters 

A well-crafted email design does more than look good; it communicates your brand’s personality, values, and message in a way that’s instantly recognizable and engaging. It draws the reader in, guides their eyes through the content seamlessly, and encourages action, whether it’s clicking through to a website, signing up for an event, or making a purchase.

In 2024, you embraced the power of beautiful design like never before, and you were rewarded for it. Beefree users increased their CTR by an average of 25%.

The marketing ROI on the one email alone was immeasurable. Open rates increased by over 20%, engagement rates by 31%, and best of all, the subscribers fell under a healthy .1%. All are driven by the creative firepower of Beefree. 

Aimee Meester
, Founder and CEO, Madison Taylor Marketing 
Read the case study

In a digital landscape where first impressions are everything, beautiful design isn’t just nice to have—it’s a necessity. And with Beefree, creating visually appealing emails has never been easier, empowering you to continue delivering designs that captivate and convert.

We can’t wait to see what you create next.

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A few weeks back, we kicked off the first-ever 2024 Really Good Email Awards (cue the confetti). The “award show” was paired with downloadable resources sharing the ins and outs of what made these emails winners. Today, we’re taking it one step further and sharing how you can build award-winning emails in Beefree.  

But first, what is an award-winning email? 

Winning emails like Miro’s welcome series and the AllTrails x Calm collab didn’t just meet expectations—they redefined them. Besides being the most loved by the RGE community, the winning emails beautifully balanced creativity, trends, and best practices. They gave us insight into the future of email design and how to break the rules intentionally. 

While each email was different in its own unique way, we noticed a consistent pattern in them all: On-brand, but never boring. Let’s take the emails by Sundays as a really good example of staying on brand. Everything from their Black Friday emails to their order confirmation emails follows the same brand guidelines, ensuring a cohesive experience at every touchpoint. 

Resource from our Award Ceremony

This realization was validating! As marketers, we know how important presenting a cohesive experience is for brand recognition, awareness, and loyalty. But as passionate designers, we're always looking at the next cool design trend. This pattern of "on-brand, yet never boring" pushes us to explore new and creative ways to showcase our branding and spread our message.

Designing on-brand, never-boring emails with Beefree

Beefree makes balancing creativity with your brand guidelines seamless. Its combination of brand management, productivity solutions, and a no-code drag-and-drop editor enables everyone to create beautiful designs that inspire people to action and drive results. 

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Step 1: Set your brand guidelines

Your brand, your rules. Lock in colors, fonts, and logos so your emails look like you —even if Greg from accounting gets a little too creative with the copy. 

There are several ways to set your brand guidelines in Beefree, but our favorite is to use our “Get Brand Styles” feature, which can be accessed in your workspace’s style settings.


Once you’re in your settings, click on “Get brand styles” and input your website’s URL. From there, Beefree will retrieve your brand’s colors, fonts, and social links. You can learn more about this feature here

Once you import your brand’s essentials, you can continue to add brand elements. You can get as granular as you’d like. From a predefined width for emails and pages, to the appearance of your CTAs. 

With our Advanced Style Kit, you can even set predefined background colors, set the appearance of lists, and tables. 

Once you add your style settings, every email your team creates with Beefree will have the same brand colors, icons, links, fonts, and whatever else you decide to assign. Now, let’s say you want to take things one step further. 

Step 2: Create re-usable content blocks 

Beverage brand and winner of our Endless Cheer Award, “Athletic Brewing,” is a great example that following a template doesn’t have to be restrictive. 

All of their holiday templates follow a similar layout: A hero section with a standout image, a large title, body text, and a CTA followed by a similar content block below. 

Resource from our Award Ceremony


Beefree’s Saved and Synced Rows are an easy way to build out templated layouts for your emails. Most users turn frequently used content blocks, such as headers or footers, into Saved Rows so they can easily use them in other designs. You can also save rows as “Synced” when you want to apply any changes made to a row to all of your other email templates. 

You can find all of your Saved and Synced Rows in the builder's Rows tab by selecting “My Saved Rows.”

Templates and re-usable content blocks aren’t just made to help you speed up creation time; they’re about allowing you and your team more time to be creative. The less time you spend worrying about what layout to create, the more time you can spend coming up with clever messaging or taking high-quality product shots. 

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Let’s get to the fun stuff.

Step 3: Bring your visions to life 

In our downloadable resource, we shared the characteristics of each email that made it stand out. We highlighted key elements such as persuasive copy, value-driven content, actionable CTA’s, interesting layouts, and so much more. 

We could spend hours sharing tips and tricks to emulate the award-winning characteristics of an email, but for now, we’ll share some of Beefree’s features that can help take your emails from “meh” to “Why didn’t I think of that?” 

Display conditions

Why settle for one-size-fits-all when you can design emails that feel like a direct DM to each recipient? Beefree’s Display Conditions feature allows you to pick a condition (or write one from scratch if you are technically savvy), apply it to a row, and thus show different content based on the recipient. 

We can see a great example of how Display Conditions could be used in Rael’s award-winning email below: 

Really Good Email Awards Deck

The “Hook, Line, and Sinker” Awards goes to Rael for its charming abandoned cart email that feels like a warm reminder rather than a hard sell.  Instead of just pushing one product, the thoughtfully curated product suggestions make it easy to explore complementary items. 

uevi.co/7663GXCO

Interactivity

Throughout all winning emails, we saw brands bring their message to life with movement. Whether they used videos, gifs, icons, or crafted visually interesting layouts – making their emails interactive was crucial in getting our attention. 

Resource from our Award Ceremony

With Beefree, you can turn your designs into playgrounds. Easily add videos, GIFs, countdown timers, surveys, hover effects, and more. To see what’s possible, we recommend browsing through our template catalog! 

Mobile design mode 

Part of crafting a truly on-brand experience is ensuring that your brand looks good anywhere. Beefree takes responsiveness and dynamic design to the next level by allowing you to create custom mobile experiences. With Mode Design Mode you can re-arrange, re-size, and remove elements for smaller screens. 

uevi.co/2498UJQM 

Step 4: Let AI take care of the little things 

Creating award-winning emails takes vision, creativity, and time. But let’s be honest—sometimes, the little tasks, like tweaking ALT text or sourcing the perfect image, can slow you down.

With Beefree’s AI-powered solutions, you can let your eager intern handle the busy work while you focus on making your emails unforgettable.

AI Image Generator

Struggling to find the perfect image? Beefree’s AI Image Generator lets you create custom visuals that enhance your email’s message. Just add an image block to your email and in the Content Properties panel on the right, click “Create with AI,” then fill out the details. For additional prompt suggestions visit this support page

Alt Text Generator

For us, alt text isn’t just a best practice—it’s essential for creating accessible emails. But crafting the perfect descriptions for every image can feel like a chore.

 Beefree’s AI ALT Text Generator takes care of it for you, automatically generating accurate and descriptive ALT text for your images, gifs, icons, and stickers. 

AI Copy Assistant 

When Greg from accounting gets a bit of writer’s block or when you need a little help writing a catchy CTA, AI is here to help generate bold and fresh ideas. 

Ready to start designing? 

A really good email involves a balance of best practices and bold moves. The winning emails didn’t just make an impact; they set the standard for what’s possible in email marketing. Now, it’s your turn to take the lessons, insights, and inspiration from these campaigns and channel them into your next great idea. Start designing with Beefree for free!

If you’re looking for even more inspiration or tactical takeaways, don’t forget to download the deck or watch the Award ceremony replay! 

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