Industry insights

##### Originally published on August 14, 2017. Last updated August 19, 2021. Going back to school ranks as the second busiest time of year for retailers behi...

Hosting a great event is a powerful way to build your audience, but how do you keep them engaged after your event? With an event follow-up email campaign!

Are your users stuck? They might just need a little nudge to complete their sign-up registration. Learn how abandoned registration emails can do the trick!

With Thanksgiving just around the corner, it's the perfect time of year to say "thank you!" with a customer appreciation email.

It's easy to leave an online order. Email marketers are presented with the challenge - and opportunity - of saving the sale via email. Enter cart abandonment emails. When done well, these emails are super effective and critical for any online retailer. Today, we'll offer our top design tips to optimize your cart abandonment emails.

Spring is here! The email designs we're seeing from retailers and ecommerce businesses reflects the freshness and newness of the season. We're inspired by the creativity, color, and clever copy we're seeing in retail email right now. Check out the best retail email design tips we gathered from messages showcasing products in unique ways.

In our Design Inspiration post this weekon design tips for end-of-year fundraising campaigns,we identified six key ways to increase donations through email: ...

Advertising revenue continues to be the bread and butter for many publishers. Over the last years, advertising revenue has changed its form, moving from trad...