15 Essential Email Marketing Terms Defined to Make Your Life Easier
There's a lot of misinformation and confusion when it comes to email marketing terms. Many are used in the wrong context and other terms are difficult to und...
Expertise
Inside the Inbox: Industry Insights & Email Excellence
Welcome Email Series: Strategy, Timing and Subject Lines
Do you send a welcome email series to new subscribers? If not, we’d encourage you to start. This type of email series is hugely beneficial and carries a high...
3 Steps to Create a Free Email Marketing Campaign
Email marketing is an essential part of your business, but it can quickly get expensive. How can you create an email marketing campaign that doesn’t break th...
6 Cyber Monday Email Ideas to Improve Your Sales
For us #emailgeeks, the Thanksgiving season is about a lot more than turkey and stuffing. Preparations for Black Friday go hand-in-hand with those forCyber M...
How to Craft Inviting Re-Engagement Emails to Reactivate Users
Over time, your email list tends to fall away: Most email marketing databases degenerate by 22.5 percent each year. That’s a lot of valuable customers who ar...
Simple Email Template: 5 Benefits for Your Business
There’s no need to get fancy with your marketing efforts — simplicity is a good thing. Consumers actually willpay more for a simple brand experience, and if ...
Creative Email: How to Create a Brilliant Newsletter
Does your business have an email newsletter? If not, it’s something you should seriously consider — and even if you already send out a regular newsletter, yo...
Email Design Best Practices: How to Improve Your Email Conversion Rate
First impressions mean everything — and with a first impression, you only get one chance! In the world of email marketing, email design is even more importan...
How to Build an Email Marketing Funnel to Drive Conversions
Originally published on July 15, 2019. Last updated September 24, 2021.Customers need more than a discount offer to inspire them to make an online purchase. ...
Guide: How to Make a Newsletter More Engaging
Email newsletters typically contain a lot of content—more than your average promotion email. That's because newsletters convey in-email information instead o...
Tackle Spring Cleaning Emails With These 4 Methods
It's officially spring! Even though there's still snowfall in some parts of the country, we're all very ready for the change in season—and email marketers kn...
Event Invitation Emails: 3 Design Ingredients For Better Results
Let's take a closer look at the art of event invitation emails. Because, let's be honest, getting people to RSVP for an event—whether it's in person or onlin...
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