7 Email Marketing Mistakes to Avoid
Everyone makes mistakes. When it comes to email marketing, these mistakes can have serious results — like decreasing brand awareness or losing revenue for yo...
Expertise
Inside the Inbox: Industry Insights & Email Excellence
How to Use Dynamic Email Content to Engage Your Customers
Do you use dynamic email content as a part of your marketing strategy? If not, now is the time to get on board with this trend. Dynamic content is the future...
AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...
How to Use Thank You Emails to Engage Your Customers
How do you feel when someone gives you a heartfelt “thank you” message? Most likely, you feel pleased, happy and valued. When someone tells you thanks, that ...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
How to Craft Late Delivery Emails to Apologize to Your Customers
Shipping delays are a common issue for ecommerce brands, especially right now. USPS, FedEx and UPS are all experiencing shipping disruptions due to the COVID...
, Subject Hello!, message asks user about their project management system.](https://cdn.prod.website-files.com/6495758c052e260635fe09fd/65eec649dab2479945484a68_1080x1080-4.webp)
Grow Your Business with Cold Email Marketing Campaigns
Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle the...
How to Build an Email Follow-Up Campaign
Do you ever find yourself struggling to close a sale or hold on to a customer? If so, focusing more heavily on email follow-up campaigns might be just what y...
Email Crisis Communications: How to Adjust Your Marketing Amid the Coronavirus Pandemic
Last week, the COVID-19 virus was declared a pandemic and a national emergency in the U.S. This announcement has impacted individuals and companies alike in ...
Stay informed on all email trends
From the latest creative design strategies that inspire your next campaign to industry best practices and tech advancements, our newsletter is the go-to for all things creation.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking Subscribe you're agreeing with our Privacy Policy