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Grow Your Business with Cold Email Marketing Campaigns
Cold email marketing campaigns can have a lot of benefits for your business: These unsolicited emails are scalable and effective. But if you don’t handle the...
Expertise
Inside the Inbox: Industry Insights & Email Excellence
How to Build an Email Follow-Up Campaign
Do you ever find yourself struggling to close a sale or hold on to a customer? If so, focusing more heavily on email follow-up campaigns might be just what y...
Email Crisis Communications: How to Adjust Your Marketing Amid the Coronavirus Pandemic
Last week, the COVID-19 virus was declared a pandemic and a national emergency in the U.S. This announcement has impacted individuals and companies alike in ...
15 Essential Email Marketing Terms Defined to Make Your Life Easier
There's a lot of misinformation and confusion when it comes to email marketing terms. Many are used in the wrong context and other terms are difficult to und...
Welcome Email Series: Strategy, Timing and Subject Lines
Do you send a welcome email series to new subscribers? If not, we’d encourage you to start. This type of email series is hugely beneficial and carries a high...
3 Steps to Create a Free Email Marketing Campaign
Email marketing is an essential part of your business, but it can quickly get expensive. How can you create an email marketing campaign that doesn’t break th...
6 Cyber Monday Email Ideas to Improve Your Sales
For us #emailgeeks, the Thanksgiving season is about a lot more than turkey and stuffing. Preparations for Black Friday go hand-in-hand with those forCyber M...
How to Craft Inviting Re-Engagement Emails to Reactivate Users
Over time, your email list tends to fall away: Most email marketing databases degenerate by 22.5 percent each year. That’s a lot of valuable customers who ar...
Simple Email Template: 5 Benefits for Your Business
There’s no need to get fancy with your marketing efforts — simplicity is a good thing. Consumers actually willpay more for a simple brand experience, and if ...
Creative Email: How to Create a Brilliant Newsletter
Does your business have an email newsletter? If not, it’s something you should seriously consider — and even if you already send out a regular newsletter, yo...
How to Build an Email Marketing Funnel to Drive Conversions
Originally published on July 15, 2019. Last updated September 24, 2021.Customers need more than a discount offer to inspire them to make an online purchase. ...
Guide: How to Make a Newsletter More Engaging
Email newsletters typically contain a lot of content—more than your average promotion email. That's because newsletters convey in-email information instead o...
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