Keep planning your 2021 email marketing campaign calendar
Believe it or not, we’re almost halfway through the year, making this the perfect time to plan out your email marketing calendar for the remainder of 2021. Y...
Expertise
Inside the Inbox: Industry Insights & Email Excellence
How to Plan An Email Marketing Calendar For Your 2021 Campaigns
Designing and sending marketing emails throughout the year might seem like a big job. But in reality, the real work should be happening now: This is the time...
Sending Apology Emails: 3 Design Tips for Saying "Oops!"
Apology emails are never easy to send, but they're important for connecting with readers when you have made a mistake. So check out these 3 design tips.
Gamification Email Marketing: How to Engage and Play With Your Customers
Do you incorporate gamification into your marketing emails? If not, now is the time to start! Increasing engagement, boosting conversion rates and cementing ...
7 Email Marketing Mistakes to Avoid
Everyone makes mistakes. When it comes to email marketing, these mistakes can have serious results — like decreasing brand awareness or losing revenue for yo...
AI in Email Marketing: How Technology Will Affect Your Campaign
Using AI in email marketing can do a lot for your business. By 2035, businesses are expected to see $14 trillion in additional revenue from AI, plus a 38% ri...
GDPR Guidelines for Email Marketing
In order to do email marketing, you have to collect a lot of personal data from your customers. It’s your responsibility to keep that data private and safe —...
Guide: How to Use Email Marketing to Boost Brand Awareness
Establishing your brand identity is extremely important for any business. But it takes careful, consistent work — and for small businesses, it has the potent...
5 Tips for Dark Mode Email Design
Dark mode is becoming more and more popular. Many consumers view their texting conversations, social media feeds and email inboxes in dark mode to save their...
How to Use Thank You Emails to Engage Your Customers
How do you feel when someone gives you a heartfelt “thank you” message? Most likely, you feel pleased, happy and valued. When someone tells you thanks, that ...
Empathy in Email Marketing: In A Crisis, Keep It Simple
Email marketing in a crisis can be tough. When it comes to serious topics or crisis situations, it’s difficult to know what to say — and your brand might be ...
How to Craft Late Delivery Emails to Apologize to Your Customers
Shipping delays are a common issue for ecommerce brands, especially right now. USPS, FedEx and UPS are all experiencing shipping disruptions due to the COVID...
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