Beefree team

What's the best way to reach mom (and those giving mom gifts) on Mother's Day? It's email! Check out our tips for a better Mother's Day email campaign.

Designers use email newsletter templates not to make cookie-cutter emails, but to have a consistent, branded foundation. Email newsletter templates improve workflow efficiency and provide a framework for delivering well-designed emails that are always on brand.

Illustration can extend your visual brand. With infographics, icons, diagrams, and symbols, illustration can quickly and elegantly convey conceptual or abstract messages. Plus, illustration is a great way to delight readers and add beauty to email. Here are five creative ways to use illustration in email, with inspiration from brands doing it best.

Is your email message getting clipped by Gmail? Check out our 4 tips for streamlining your email and preventing it from getting clipped.

Last week, top email marketers and strategists came together in New Orleans for the Email Evolution Conference 2016 (EEC2016). Through panel events, breakout sessions, and workshops, email marketers came together to trade advice, insights, tech, and trends for 2016. Missed it? Don't worry—we rounded up the top email design tips from the conference, straight from the participants themselves.

Easter is arriving early this year on March 27th. Easter emails have already been popping up in our inboxes, and marketers are seizing the opportunity to bring good cheer, from deals and discounts to playful designs and clever messaging. End the hunt for eggcellent Easter emails—here's a selection of inspiring messages to get you excited about creating your own campaign!

For small businesses, email marketing is a cost-effective way to boost sales, attract new clients, promote services, strengthen relationships, and a lot more. If only it were that simple! A huge step along the way? Actually making the emails themselves—with smart design. A well-designed email communicates visually, is easy to understand, looks great on mobile screens, and converts. If you're a small business, be sure you're implementing these email design tactics in your marketing strategy.

Countdown timers are one of the most effective ways to add urgency to your email message. And it's no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It's a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of great timers, and start planning your own.