Content Structure: The template should cater to the typical structure of your newsletters, whether you prioritize articles, visuals, or a mix.

Newsletter Frequency: For weekly updates, you might want a dynamic, easily adjustable layout, whereas monthly newsletters might allow for more detailed designs.

Audience Engagement: Opt for templates that allow interactive elements, such as polls or clickable segments, to boost reader engagement.

Consistent Branding: Ensure the template reflects your brand colors, fonts, and overall aesthetic to maintain consistency in every communication.

Visual Elements: If your newsletters are image-heavy, choose templates that prioritize visual display without compromising load times.

Flexibility: As your content evolves, your template should allow for easy adjustments or segment additions.

Intuitive Navigation: Especially for lengthier newsletters, having a table of contents or anchored links can improve the reader experience.