Reach out and bring former customers back with this lighthearted and irresistible win-back email template. Perfect for playful brands in the DIY, garden, or home space, this email combines colorful visuals with an exclusive discount to reignite interest. Highlight what’s new, feature popular items, and include real customer testimonials to build credibility. With clear CTAs and a friendly tone, this template is a great way to say, “We miss you,” and offer something special that encourages a second (or third) look.
These emails cover every key moment in the customer journey, from first purchases to long-term loyalty. Whether you're confirming a shipment, celebrating an anniversary, or re-engaging a lapsed fan, this collection is designed to inform, delight, and retain. With clear communication, thoughtful design, and plenty of personality, these templates help ecommerce brands build lasting relationships—not just transactions.