Black History Month, a U.S. observance that takes place during the month of February each year, is a time to honor Black Americans and all they have contributed to the world. Celebrating Black History Month in your email communications is an excellent chance to recognize and support Black communities and connect with your audience. It's also a good time to let your audience know how you're supporting racial justice initiatives. Here are some email design considerations to keep in mind as you prepare your message.
Black History Month Email Design
Tap Into the Black History Month Theme
Black History Month has a different theme each year, touching on topics such as The Crisis in Black Education, Black Americans and the Vote or The Black Family: Representation, Identity and Diversity. This theme can be a great starting point as you consider what kind of content to include in your Black History Month email. If the theme relates to the industry or niche your business is in, even better: An education company, for example, should have no trouble creating a Black History Month email that incorporates information about the crisis in Black education.
Use your Black History Month email templates to share stories of Black activists, both historical and modern day, who work to make the world a better and more equitable place. You can also use your email to share the stories of remarkable Black leaders from history. Consider highlighting the stories of Black leaders in your company or industry. Remember: Representation matters.
Feature Black Creators
In the month of February, many companies partner with Black-owned businesses or Black creators to launch a special campaign. Whether you join with a Black-owned company to offer a discount on a product bundle, or hire a Black artist to design a new product for your store, consider how you can celebrate and support Black businesses and creators this month. Then design a Black History Month email that promotes their work.
Using Black History Month Email Templates in the BEE Editor
When you're ready to start designing your emails, use the BEE email editor to help. This drag-and-drop editor is the quickest way to design beautiful, mobile-responsive HTML emails. Use the editor's intuitive interface to create your dream Black History Month email as you upload images, add text and type directly onto CTA buttons. Then export your email anywhere with a single click.
The Pro version of BEE comes with additional design features, offering you a full-featured email design suite. Reduce your email production time with smart design tools and the ability to organize and store your finished designs. You can also add team members for easy collaboration, and store messages under different brands if you're working on projects for multiple companies at once.
BEE's comprehensive template catalog includes three Black History Month email templates to kickstart your email design. Use these templates as you create Black History Month emails that share important stories and highlight Black creators this month. These templates can also be adapted for any month so you can continue celebrating Black businesses and creators all throughout the year.