How a Small Business Uses BEE Pro for Human Resource Communications
CASE STUDY

How a small business uses BEE Pro for Human Resource communications 

How a small business uses BEE Pro for Human Resource communications 

"BEE Pro helped us develop emails that are creative, polished, and don't feel like just another corporate email."

Kara Amore , Director of Strategic Communication and Creative Services

"BEE Pro helped us develop emails that are creative, polished, and don't feel like just another corporate email."

Kara Amore ,
Director of Strategic Communication and Creative Services

ricky3sticks is a woman-owned internal, team of 3 with over 30 years of experience in strategic communications combined. 

This HR communications consultancy helps “bring strategy to life” by developing creative solutions to solve internal problems in communications. For HR teams, email has been the most effective way to communicate with recruits and employees. As the needs of email marketing change, ricky3sticks ensures that they are creating multi-content campaigns that helps meet the unique goals of those they serve. 

 This HR communications consultancy helps “bring strategy to life” by developing creative solutions to solve internal problems in communications. For HR teams, email has been the most effective way to communicate with recruits and employees. As the needs of email marketing change, ricky3sticks ensures that they are creating multi-content campaigns that helps meet the unique goals of those they serve. 

Challenge

Kara Amore is the Director of Strategic Communication and Creative Services over at ricky3sticks. As a small business, she shares a wide range of responsibilities, from designing and editing to implementing different forms of communication for HR clients. 

 

ricky3sticks works with small teams whose HR departments don’t have the capacity to take on additional tasks beyond their day-to-day. Unlike large marketing teams, they also don’t have the internal tools or resources available to support them. This is where ricky3sticks comes in. They assist small HR teams with special projects, including monthly newsletters, landing pages, and campaigns for employee engagement.

 

With the rise of remote work, email has become one of the most effective ways to communicate with potential recruits and employees. A big concern for HR teams is creating mobile responsive content that is on-brand and engaging enough that recipients want to read.


Amore acknowledges that times are changing. She understands the importance of not looking or sounding like “just another corporate email.” To keep up with the industry, they began their search for a tool that allowed them to elevate their offerings to provide a level of sophistication and personalization in design, branding, and messaging. As well as a tool that allowed them to create mobile-responsive emails and pages quickly and easily.  

 

Solution

Before implementing BEE Pro, Amore shared that ricky3sticks services only involved email copywriting.  With BEE Pro, they have expanded their offerings to provide email and landing page design and development, without the need to bring a designer to the team. BEE Pro’s drag-and-drop editor allows small teams to easily and quickly design professional, branded, and engaging multi-content campaigns.

The ultimate deciding factor for Amore was how easy it is to export emails and landing pages into their clients’ ESP. With other tools, Amore noticed a need for their clients to get subscriptions, learn the new tool, and share credentials. This often results in a loss of time, productivity, and a change in workflows that HR teams are not always keen on.  BEE Pro makes it easy to export using HTML, create a PDF, or push to ESP with a few clicks without altering their client’s workflows. 

Results

Design Personalization

Start from scratch or use one of BEE Pro 1,400+ easy-to-customize email templates. The design flexibility of BEE Pro has helped Amore “develop emails that are creative, polished, and don't feel like just another corporate email."

Responsive Mobile Design

Amore shared that one of the most essential aspects of email marketing in today’s world is that communications are optimized for mobile users. BEE Pro’s mobile design feature ensures that every email or landing page is rendered correctly on all devices and email clients.  

No Additional Hired Required

BEE Pro’s easy-to-use editor has made it possible for ricky3sticks to expand their services without expanding their team or hiring freelancers. This is because, in Amore's words, with BEE Pro “what used to take a day and a half to design now only takes a couple of hours.” 

 

BEE Pro is a fast, collaborative email & landing page design suite.

BEE Pro helps you dramatically cut down on email and landing page production time while retaining full design freedom and enforcing branding guidelines. Move from idea to ready-to-go, responsive emails & pages in hours, not days. Define fonts & colors, create brand-specific templates, set user roles & permissions. Dramatically accelerate the design process, but stay in the driver's seat.

 

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