Founded in 2012, Samba.ai ’s initial focus of providing data analysis for businesses led to the creation of a predictive model that would help companies meet customer needs.

Samba.ai wanted to include in their AI-led marketing tool a way for marketers to design & edit customer-facing emails right inside the platform. Initially, they decided to build their own email editor and released it to their users. However, as more and more customers began using the tool, it quickly became clear that addressing all of their needs was going to require an ongoing, significant development effort.

The Samba.ai team reached a point where many developers were spending more time working on the email editor than on the evolution of their core IP in artificial intelligence. That was impacting their ability to action on other growth plans, and not a situation they wanted to be in.

After a closer look at the “build vs. buy” calculation, they decided to acquire a third-party solution. They looked for an advanced email design tool that could be embedded into their platform with limited effort, and chose BEE. “The integration process was fast and easy from the very beginning” shares Michal Stepanek, Product Development. It took Samba.ai less than a month to have BEE up and running on their platform, and the learning curve for their customers was minimal. 

Samba.ai experienced positive results right out of the gate

Innovation

Were able to redirect development team and other resources to focus on what they do best: innovation in artificial intelligence for their AI marketing platform 

Speed to market

Renewed their ability to action on other go-to-market growth plans like adding payment plans, flow automation and new sales channels

Customer satisfaction

Development team is able to rollout new features for the email editor almost without lifting a finger - creating positive customer experience along the way

With BEE in place, Samba.ai can now deliver on giving their customers a reliable email builder that helps them create professional looking content that responds to the changing needs of every user. The team at Samba.ai also found help whenever they needed it: they are true fans of BEE’s customer support. In addition, they are now looking to leverage BEE’s extensive template catalog for emails and landing pages: another benefit of leveraging BEE’s ecosystem.

BEE Plugin is the embeddable email, landing page, and popup builder for SaaS

BEE’s visual builders have been emdedded by 1,000+ SaaS applications around the world. They're the perfect way to quickly provide your customers with a fantastic drag-and-drop design experience for emails, landing pages, and popups. Your development team will love how deeply customizable the builders are, and how fast they can be embedded.

Founded in 2012, Samba.ai’s initial focus of providing data analysis for businesses led to the creation of a predictive model that would help companies meet customer needs.