Leadfox is a global marketing automation platform used by thousands of SMBs and marketing agencies across over 100 countries.

Five years ago, Leadfox set out to build one tool that could perform all jobs ranging from content design for digital marketing all the way through automation for acquisition and conversion. They understood that marketing agencies and SMBs had smaller teams and tighter budgets and that using one vendor for all of these related functions would be more efficient, manageable and affordable. At the time, Leadfox began working on developing an email editing tool that would sync with the rest of their automation portfolio. They had one developer working on building the tool, and that presented challenges in several areas, including speed to market and scale.

Gabriel Côté, Director of IT at Leadfox recalls that feature development was slow and costly, and bug fixes took time to address. However, with patience and dedication, the team was able to release v1 of the email editor. They had a successful first launch of this tool, but - over time - they learned that it was becoming more and more challenging to scale as more users came online, and that the learning curve to use the tool was high. Given that they had a small team, they could not invest a lot of time and dollars in training customers effectively. So they went back into their “think tank” and decided to pivot

After reconsidering the build vs. buy equation, they decided to move forward with finding an out-of-the-box, embeddable tool that also had a catalog of ready-to-use templates. A simple Google search brought them to BEE, where they were able to trial BEE’s embeddable email builder for SaaS (BEE Plugin). It was important to Leadfox to stay within the theme of minimizing the number of 3rd party vendors to work with - same philosophy they wish for their customers - “BEE Plugin not only offered us an easy to embed tool, it also had a complete catalog of beautifully designed templates that would allow our customers to use it right away” stated Gabriel Côté, Director of IT.

Leadfox experienced significant benefits in 3 core areas

Integration

BEE Plugin integration was completed in less than 1 month, and minimal training was required to convert customers from their v1 builder to BEE

Customer satisfaction

Issues such as email rendering, multi-browser and multi-email service provider were all mitigated

Product Development

With an email builder now functioning as desired, their development team was able to redirect energy to focus on their own automation IP

“We have several different 3rd party vendors and you need to have trust across these partnerships. BEE not only provides great service - we have not experienced any big downtime or glitches that affected our deliverability. They are great at listening to the customer and they are the most reliable, trusting partner for us.” shares Gabriel Côté

BEE Plugin is the embeddable email, landing page, and popup builder for SaaS

BEE’s visual builders have been emdedded by 1,000+ SaaS applications around the world. They're the perfect way to quickly provide your customers with a fantastic drag-and-drop design experience for emails, landing pages, and popups. Your development team will love how deeply customizable the builders are, and how fast they can be embedded.

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