
This year's summer emails are making a splash! From bold colors to inventive animations to curious CTA buttons, the designs are whimsical and fresh. Here are 10 of our favorites to inspire you. Enjoy!
Bloomingdale's: Playful words and layout
Barbecues, beach days, lazy beach afternoons... summertime vacation means time to live the simple life. I mean, the sample life. Bloomingdale's play on words is perfect for summer, and this email has a gorgeous layout, too. (We trimmed it because it was pretty long.)

Urban Outfitters: A unique %-off hero image
Having a big sale this summer? Most brands are. We've seen plenty of go-to, simple hero images depicting discounts in large fonts. But Urban Outfitters had fun with this origami-inspired style that breaks the mold.

theSkimm: A celebratory CTA
theSkimm newsletter just turned 5 years old! To celebrate, they created two celebratory GIFs: one as the hero image...'

...and another as a CTA button!

Even though the CTA is not bulletproof, we've gotta say, this caught our eye.
Tarte: Emoji-happy pre-header and pool party GIF
Tarte sent a pool party-themed promotion email, a celebration that started at the pre-header text and continued to the splash-right-in GIF that followed.


Uppercase: A full-bleed, dynamic hero image
We've caught a few brands sending beautiful, large hero images that fluidly scale to the size of the screen. The brands are likely bypassing media queries and coding with fluid-width percentages. The look is stunning, as seen in this example from Uppercase.

Rent the Runway: Rainbow bright
Why send the top five or 10 dresses when you can send 30, arranged perfectly to follow the colors of the rainbow?! What an eye-catching example of product display from Rent the Runway.

Blue Mercury: Out-of-the-box content dividers
Sometimes white space will do the trick; other times a simple line will do. But Blue Mercury's splashy turquoise flourishes are a fresh take on content division.

Chubbies: Clever copy to drive clicks
Okay, this email made us smile (as Chubbies emails often do). It just goes to show how some clever copy goes a long way.
